Future of retail….
Digital growth expert and CEO of Shop you, Kelly Slessor, discusses the future of retail: personalised shopping experience that a “virtual mall” connected to a physical store can have for people with Sky News. The future of retail lies in the opportunity of a virtual mall.
Shop You is a mobile application that uses artificial intelligence to enhance the shopping experience. It matches people with brands and styles.
“The virtual mall sits on top of your physical mall”.
“It knows you”. It presents things to customers based on their personal attributes.
“You can add events; you can speak to a personal stylist”.
“The main thing it does, which is the most important thing, is it connects to the physical store”.
What we saw during COVID is more people shopping online. More importantly, we saw more people shopping locally.
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. She has helped global leading companies such as Westfields, Woolworths, Big W and Gluestore, and small independent brands and restaurants. If you want discover more about digital growth and optimisation, work with me.