Set up click and collect
Click and Collect is a retail service that allows customers to purchase products online and then pick them up in-store at their convenience. This service combines the convenience of online shopping with the ability to physically inspect and handle the product before making a purchase. Customers can browse a retailer’s online store, select the products they want to purchase. Then choose the Click and Collect option at checkout. Once the order is placed, the customer will receive an email or text notification when the order is ready for pickup. They can then visit the store, show their order confirmation, and collect their items. Click and Collect provides a convenient shopping experience for customers and can help retailers drive in-store traffic and increase sales.
Benefits of click and collect
Click and Collect has several benefits for both customers and retailers:
Convenience – Customers can shop from the comfort of their own homes and then collect their items at a time that is convenient for them. This eliminates the need to wait for delivery and ensures that customers receive their items faster.
Increased Foot Traffic – Click and Collect can drive in-store traffic, as customers are more likely to visit the store to pick up their items, giving them the opportunity to browse other products and potentially make additional purchases.
Reduced Shipping Costs – By allowing customers to pick up their items in-store, retailers can save on shipping costs, which can be passed on to customers in the form of lower prices.
Increased Sales – Click and Collect can increase sales by providing customers with a convenient and efficient shopping experience, which can encourage them to make more purchases.
Better Inventory Management – Click and Collect helps retailers manage their inventory more effectively by allowing them to see what items are selling online and in-store. This information can be used to optimize inventory levels and reduce waste.
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with