Improve your google ranking

Google has 4.3 billion users worldwide searching for businesses, products, and services every second of every day. The challenge is to stand out in the Google crowd.

Having an up-to-date Google My Business Page helps your business rank higher and provides your customers information with a single click.

5 Ways to Enhance Google My Business

1. Choose the right category. When you set up your profile choosing the right category will ensure the right customers find you. I recently worked with a Bakery, they chose cafe as their category; unfortunately, the area they were located in had over 50 cafes (they didn’t appear on page 1). We changed their categorization to Bakery, and they ranked number 3 in maps! Don’t forget you can also choose subcategories.

2. Use good imagery, you will rank higher if you use your own images than if you use stock photography. Ensure you have a logo and cover image.

3. Add attributes – are you wheelchair accessible, female-owned, family-friendly?

4. Request Reviews – Get your customers to provide reviews and respond to them – this increases your rankings, conversions, and sales.

5. Post on your google my business page at least weekly, with up-to-date information and imagery.

Google My Business Messaging

Have you checked out Google Business Messaging? The way we communicate has changed: 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels.

Google is actively promoting the chat functionality, and as with all things Google, I would highly recommend jumping on this trend.

Unlike Google Glasses, O-O I think this trend will stick around, and they will continue to grow their capabilities in this area.

It makes sense – if you can connect the customer to the product, brand OR person they need in the moment they need it, then the value of Google for small businesses will continue to increase.

I can’t believe we are not even halfway through March, and so much has happened already! I hope you and your families are safe and well.

It is a reminder of how quickly things are moving, how much can change in a day, and how important digital connection is to the future of business. If I can help grow your digital channels, get you set up online, or create content that connects, please do not hesitate to reach out, book a strategy session or a call with me.