Shop You ‘virtual mall’ to connect people to physical stores – The Future of Retail Sky News Australia Kelly Slessor
This video was originally published on Sky News in the Future of Retail Sky News Weekend Edition. Kelly Slessor talks with Jaynie Seal and Tim Gilbert about the future of retail and the impact on local retailers.
Essentially, virtual shopping is the future of retail. Digital growth expert Kelly Slessor, CEO of Shop You, discusses enhancing the shopping experience. She shares insights on personalised shopping and the importance of connection to a physical store.
“We’ve under invested in, as a result, our retailers failing in an omni-channel environment. If we look to the UK, 30% of retail sales are now done online. In Australia 12% to 13% of retail sales are done online, so there’s big growth coming, but retailers are not prepared for it. Nevertheless, we do have time to prepare for the change but we need government initiatives, to help activate not only the big retailers, but also the small businesses.
Shop You is a mobile shopping app that uses artificial intelligence to boost customers’ virtual shopping experience by matching them to brands and styles. “It knows you… It presents things to you based on your personal attributes and the brands you love”. Shop You provides a seamless customer journey of connection from an online store to a physical store.
For further information feel free to contact Kelly Slessor
Kelly Slessor is an Ecommerce Coach and a digital marketing expert passionate about helping retailers grow. As a thought leader, strategist and speaker she has worked with world leading companies. Companies include Westfields, Woolworths, Big W, Sainsburys, Gluestore and small independent brands and restaurants.