Here’s how a lot of my conversations start……
Let me show you the math….
Voice of the customer ️
🗣️ "If you had some magic power and were able to discover exactly what customers are craving, and if you also knew how to produce their dream product at a low price, then you would be guaranteed to get rich! Therefore, capturing the exact Voice of the Customer is like striking gold."
~Kai Yang, Author of Voice of the Customer: Capture and Analysis