The Digital Fishing Project

Creating Diversity and Inclusivity in Ecommerce through Education 

Education is crucial for building a fair and equitable society where every individual is valued and respected regardless of identity or background. This fosters a culture of tolerance, and understanding, and creates a diverse skillset in Ecommerce. 

Targeted 2023
Minorities Educated
Education Programs

Retail Technology growing


Diversity and Inclusivity in Ecommerce

diversity and inclusivity in ecommerce- Gender


Gender-diverse companies are 15% more likely to produce higher financial returns. (Built in)

diversity and inclusivity in ecommerce- Diverse Abilities

Diverse Abilities

2.1 million Australians of working age with disability.  (Australia Network of disability)

diversity and inclusivity in ecommerce- Race & Ethnicity

Race & Ethnicity

 Companies that are ethnically and culturally diverse are 36% more profitable (McKinsey)

diversity and inclusivity in ecommerce- Age


 93 percent of people over 50 say that ageism in the workplace is a regular occurrence. (Built in)

diversity and inclusivity in ecommerce- LGBTQIA+


3 out of 20 LGBTQIA+  believe that their sexual orientation negatively affects their career advancement.  (Zippia)

Our mission for our digital growth course is to provide equal opportunities and access to high-quality digital skills training for underrepresented groups in the Ecommerce industry.

We strive to make a positive impact on diversity and inclusion by empowering individuals with the necessary tools and knowledge to succeed in the ever-growing digital marketplace.

Our goal is to bridge the digital divide and help create a more inclusive and equitable Ecommerce landscape that reflects the diverse perspectives and experiences of all individuals.

We believe that by fostering an environment of diversity and inclusivity in Ecommerce, we can drive innovation, increase representation, and build a stronger and more vibrant community.

Teach a person to fish…….

Worked with.......

Case studies

Make it Happen HQ

With Adele and Cara, First Nation founders of Make It Happen HQ (MIHHQ), we co-created a 2-day Ecommerce workshop. To assist First Nation-owned businesses in Broome. This aligned with our mission to bridge the gap between remote communities and the digital landscape.

The 2 day event provided participants opportunities via an Ecommerce workshops to learn and develop skills in a variety of areas fundamental to success in the Ecommerce space. This included:

  • Website development and design
  • Content creation.
  • Customer identification strategies.
  • SEO basics.
  • Social Media 
  • Email Marketing and 
  • Digital Marketing planning.
diversity and inclusivity in ecommerce
Global Sisters

Global sisters exist to make business possible for women, enabling them to be financially resilient and stand tall. They provide a genuine alternative for women who are unable to participate in mainstream employment or access decent, sustainable work. Removing the structural and systemic barriers they commonly face makes self-employment a viable option for women.

We worked with Global sisters to improve their website, customer journey, SEO and improve conversion rate.

Resources and education provided included 

  • Website review  
  • SEO review 
  • Digital marketing strategies 
  • Review of online advertising  

Our Sponsors

The Digital Fishing Project

As a Sponsor , you will have the opportunity to make a tangible impact on diversity and inclusivity in Ecommerce. By supporting our program, you will be helping individuals from underrepresented groups, to develop the skills and the knowledge needed to succeed in the Ecommerce space.

Our program is designed to provide participants with a comprehensive understanding of the fundamental areas necessary for success in Ecommerce. These include understanding customer, website design and development, Google, SEO, content creation, email marketing, online advertising and digital marketing strategy . Additionally, we provide participants with templates and tools enabling them to achieve their Ecommerce goals.

As a Sponsor, you will receive an information pack outlining the details of the program and the various sponsorship opportunities available. You will also have the opportunity to connect with the participants and learn more about their experiences and the impact your sponsorship is making. 

By signing up to become a sponsor, you will receive an information pack detailing the program’s goals, expectations, and requirements. You will also have the opportunity to select the number of businesses you would like to sponsor, ranging from 1 to 10, depending on your capacity and interests. We encourage all sponsors to consider the positive impact they can make by supporting small businesses and promoting diversity and inclusivity in Ecommerce.

As part of our commitment to transparency and accountability, we will provide regular updates to our sponsors on the progress of their sponsored businesses. These updates will include detailed information on the milestones achieved by the businesses, and any challenges they may be facing.

In addition, we will also provide our sponsors with detailed reports on the impact of their sponsorship on diversity and inclusivity in Ecommerce. These reports will include key metrics such as the number of businesses that have been sponsored and the percentage.

Kelly Slessor

Kelly Slessor is a digital expert and has built out Ecommerce stores and digital marketing strategies globally for nearly 20 years. Working with multi-million dollar brands and one person brands. She has shown hundreds of businesses how to get online and grow their revenue.