Ecommerce

    The DIGITAL FISHING PROJECT

    GROW YOUR ONLINE REVENUE

    Apply now

    We are committed to creating Diversity and Inclusivity in Ecommerce through Education.

    diversity and inclusivity in ecommerce- Gender

    Gender

    diversity and inclusivity in ecommerce- Diverse Abilities

    Diverse Abilities

    diversity and inclusivity in ecommerce- Race & Ethnicity

    Race & Ethnicity

    diversity and inclusivity in ecommerce- Age

    Age

    diversity and inclusivity in ecommerce- LGBTQIA+

    LGBTQIA+

    Are you a minority or underrepresented Ecommerce owner or retailer driven by a passion to excel in the online marketplace? We have exciting news for you! 

    The Digital Fishing project is a digital growth course to provide equal opportunities and access to high-quality digital skills training for underrepresented groups in the Ecommerce industry.

    Our goal is to bridge the digital divide and help create a more inclusive and equitable Ecommerce landscape that reflects the diverse perspectives and experiences of all individuals. 

    Ecommerce is the future of retail, and our expertly curated training program offers you the knowledge, skills, and tools you need to stay ahead of the curve. By applying for sponsorship, you’ll gain access to:

    • 6 Ecommerce modules delivered by video and including easy to follow workbooks.
    • Access to weekly (6) LIVE Digital Clinics with Kelly Slessor for all your questions, digitally planning for  a 6 week cycle and technical how tos.
    • Access to a closed user group to share insights and success stories with your growth squad.
    • A guest speaker session with an industry leading retailer.
    • Access to templates and resources.

    Our program at a glance

    6

    Digital growth modules

    50+

    Resources, how-to videos, checklists and guides. 

    100+

    Member of the Ecommerce Tribe community. 

    We are seeking minorities and underrepresented individuals who have an  passion for online retail or Ecommerce store and want to learn and grow their business.

    • If you are looking to increase your revenue and could benefit from assistance with your ecommerce business.
    • Want more education on Ecommerce and Digital marketing to grow your business. 
    • Are available to attend  our virtual, expert-led course on all things ecommerce and digital marketing. The course is held on Thursday mornings.
    Top retail industry partners  including (insert names) who believe in fostering a diverse and inclusive Ecommerce ecosystem have provided funding for the Digital Fishing Project.
    These sponsors possess a thorough understanding of the challenges and journey of Ecommerce and are committed to paying it forward by supporting businesses like yours to thrive.

    Your 6-week course is a tested and proven approach to learning, with flexible and hands-on process.

    You will be guided and supported by Kelly Slessor – who has over 20 years’ of online retail experience and mentoring. So you’ll get the knowledge you really need, without the guesswork.

    There’s no fancy lingo, no hidden costs, and no scary technology.

    It’s a step-by-step guide to building an online retail space that works for you.

    So you can take control of your business, and have the confidence to know what you need when outsourcing to freelancers or agencies.

    The 6 week course includes

    • 6 Ecommerce modules delivered by video and including easy to follow workbooks.
    • Access to weekly (6) LIVE Digital Clinics with Kelly Slessor for all your questions.
    • Access to a Closed user group to share insights and success stories with your growth squad.
    • **Bonus free SEO report for the first 20 sign ups*
    • A bonus masterclass session with an industry leading retailer.
    • Access to templates and resources.

    EVERYTHING IS RECORDED SO YOU CAN GO AT YOUR OWN PACE

    Over the 6 weeks you will learn;

    • Digital Fundamentals – How to define your online customer and reduce your acquisition costs
    • Platforms and plugins – Ensure you have the right technology to drive results
    • Google as your shop front – How to get to the front page of Google
    • SEO & SEM – How to use free and paid digital marketing to grow your traffic, conversions and revenue
    • Content – Story telling for engagement
    • Email & Social Media Planning – Developing the right content and call to actions to build loyalty
    • Conversion optimisation – Making your website work harder for you

    About Kelly Slessor

    Kelly Slessor is an Ecommerce and digital marketing expert, who drives growth and innovation for retail and other hospitality.

    Kelly has over 20 years’ of experience, knowledge, models and insights, and she applies this in a practical and easy-to-understand way.

    The Ecommerce Tribe was developed through the years of working with hundreds of brands, including Big W, Woolworths, Sainsbury’s, Glue Store, Showpo, and many other small independent brands.

    How to Apply?

    Expression of interest

    Click the ‘Apply Now’ button below to fill out the form with your personal and business details, including your motivation for joining the program and your ecommerce vision.

    Interview

    An interview with our team to discover more about you and whether the program is a right fit.

    Selection

    Our team will contact you to let you know the outcome of your Digital fishing program application.

    Ready to get started?

    Apply Now

    What our retailers say

    Testimonials