In today’s digital era, ecommerce businesses are faced with the challenge of attracting and retaining customers in a highly competitive market. Fortunately, there are several tools available that can help ecommerce retailers increase sales and improve customer satisfaction.
Best Ecommerce tools
1. Newsletter forms
Newsletters are an excellent way to keep your customers informed about new products, promotions, and other important updates. By including a newsletter sign-up form on your website, you can easily build an email list of interested customers who are likely to make a purchase.
To maximize the effectiveness of your newsletter form:
- Make sure it is easy to find and sign up for.
- Include a clear call-to-action (CTA) that encourages subscribers to make a purchase.
2. Chatbots
Chatboxes such as Tidio are another great ecommerce tool that can help you increase sales. They allow customers to have real-time conversations with your customer service team. This can help to resolve any issues or answer any questions they may have. By providing a quick and convenient way for customers to get in touch:
- You can improve their overall shopping experience
- Increase the likelihood that they will make a purchase.
This not only improves the customer experience, but it also helps to increase customer satisfaction and loyalty.Â
3. Testimonials and social proof
Testimonials are a powerful way to build trust with potential customers. By including testimonials from real customers on your website:
- You can demonstrate the high quality of your products and services
- Show that other people have had positive experiences with your business.
- This is a digital word of mouth and trust building.
🔥Hot tip: When selecting testimonials to include on your website, look for ones that highlight the specific benefits of your products or services, and consider including photos or video to make them more engaging.
4. Cart abandonment email flows
Cart abandonment is a common issue in ecommerce, with up to 69% of online shopping carts being abandoned.
By setting up cart abandonment email flows, you can automatically send follow-up emails to customers who have added items to their cart but have not completed their purchase.
These emails can include reminders about the items they left behind, as well as special promotions or discounts to encourage them to complete their purchase.
5. Multiple payment methods
Offering multiple payment methods is another essential ecommerce tools that can help you increase sales. By providing customers with a variety of options:
- You can make it easier for customers to complete their purchase
- Improve their overall shopping experience.
Popular payment methods include credit cards, PayPal, and Apple Pay, After Pay, and it’s important to consider the security and convenience of each option when selecting which payment methods to offer.
Kelly Slessor
Kelly Slessor is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
