Christmas Came Early – Are Your Campaigns Ready?

Christmas campaigns

This holiday season will be another record-breaking moment for online sales, however with a cost-conscious customer, increasing prices, supply shortages, and logistical challenges this holiday season will also be layered with complexities.  Fighting for the consumer’s attention but most importantly dollars will be a real battle.  Here are some ways to stand out,  drive more traffic and increase sales.

Create Holiday Specific Landing Pages to support your campaigns

As a brand, just as you would in-stores, create specific areas on your website dedicated to holiday shopping. If done correctly, these pages can drive even more organic traffic to your sites. Having a good landing page can improve your conversion rates by up to 30%.  Developing specific Christmas pages that have the relevant keywords will also help drive a higher Google ranking.

Email Campaigns

Existing customers are 80% more likely to buy than new customers,  increasing the frequency of emails to your existing database over the holiday season will ensure that you get a higher response rate.  When setting up email campaigns using countdown timers for order and delivery cut-off dates, low stock alerts and holiday specials encourage customers to purchase.  Promoting sales early to capture attention and create engagement before the sale period begins.

Offer Click and Collect

Australia Post has already advised Australian shoppers not to leave their online purchases until the last minute because they may miss out on shipping deadlines if they don’t order them early enough. This sense of panic will drive customers to click and collect. Click and Collect has become increasingly popular among Australians who shop online. One out of three people who buy online choose to pick up their purchases at a physical location instead of having them delivered. However, half of these click-and-collect buyers end up purchasing even more products when they get to the actual retail store.

To read more, continue on the retail world magazine November issue page 22-23.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Importance of getting digitally ready for Black Friday

The importance of getting digitally ready for black Friday sales

4 weeks until Black Friday. Are you ready?

Black Friday and the holidays, aka the busiest shopping times of the year, are slowly creeping up… I can not stress enough the importance of getting digitally ready for these key retail dates. I want you to optimise this Black Friday and holidays to increase sales and finish the year with a BANG 💥. The next quarter is the most critical time when most discretionary stores make up to two-thirds of their profits.  However, with a cost-conscious customer, increasing prices, supply shortages, and logistical challenges, this holiday season will also be layered with complexities. Fighting for the consumer’s attention but, most importantly, dollars will be a real battle. This is why optimising your website, and social is extremely important to be digitally ready for customers and sales.

Here are a few resources and tips to help with this; 


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Back to the future of retail

The future of retail

In the last 10 years retail has changed more than in the last 100 years. Of course no one could have predicted Covid, but some of the technological advances where already in the making. The question is, could retailers have been better prepared for the change in consumer behaviour? And, will we be better prepared for the next 10 years?

The year is 2012, February the 3rd, I was prepping for a “Futures of Retail” presentation for a hall full of retailers and shopping centre owners. Online spending was $12.8 Billion, mobile was around but showrooming dominated conversations – some retailers considered banning mobile phones in-store! Moreover, the race for digital transactions was on and social media platforms were still emerging. T-commerce was a term (Tablet Commerce), and mobile commerce was only just hitting the big time.

Here’s a look back at some of the key concepts…..

Ecommerce and Omnichannel

Amazon was making its mark. As a first mover it dominated the internet and retailers were beginning to realise the potential impact. Moreover, E-commerce plug-and-play platforms were emerging, and retailers were beginning to look at “off-the-shelf” technology to provide better customer experiences. Providing omnichannel solutions was (and still is) a buzz word. John Lewis’ were one of the first to offer what they deemed as an omnichannel solution; terminals were installed in John Lewis stores so that partners could assist shoppers with online purchases. Shoppers in John Lewis stores were encouraged through signage and later through QR code links to go online for information on extra product ranges, stock availability etc.

Focus on Mobile Commerce

Most brands were just starting to look at mobile as an opportunity, many didn’t have mobile optimised sites, and the few that did had a separate m-site (yes, two separate sites for your desktop and mobile – imagine?)
An extract from Forster – According to Forrester, there is evidence that applications and mobile sites do work, ‘consumers in Australia purchase an item every four seconds in Australia through eBay’s mobile apps’.Online retailers have been paying so much attention to getting online the traditional way, that the new methods of reaching the customer are passing by unnoticed.

IMAGE: Kmarts mobile site 2012

Personalisation is key

Personalistion was the hype both from a data perspective and a retailing perspective. Companies like Shoes of Prey had hit the market and retailers were increasingly looking at ways they could use technology to personalise both marketing and product.

Fast forward 10 years

To read more into the next 10 years, continue on the retail world September Issue, Page 24-25.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

.au Domain Names

.Au domain names
auDA (the organisation that manages domain names in Australia) recently launched .au.  If for instance, your website is, you can now register for
According to auDA, the benefits include shorter, simpler more memorable domain names.  Of course, there is also an opportunity to make more money!
Businesses must register their domain before the 20th of September after that, it’s a free for all, which means anyone can buy your .au domain name.
This potentially opens your business up to some huge risks;  anyone can purchase your domain name and begin stealing traffic, impersonating your site, or demanding dollars. It’s impossible to determine how likely these are, but the unknown is enough for me to advise action…..The risks to your business include: 
  • Losing traffic and sales 
  • Being charged at a higher rate by someone who purchased your .au domain name before you.
  • Fraud
.au Domain Names

Count down to the 20th of September…


How to purchase your .au domain name 

To purchase your .au domain name, go to your hosting provider, such as GoDaddy or whoever you use.  It costs roughly $12 per year. After purchasing your .au, you can either: 
  • Redirect it to your  OR 
  • Park it.

If you need any help/have any questions, just shout.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Do you know your Customer?

know who your customer is
Understanding your customer is absolutely key to driving growth in digital.  
Here’s how a lot of my conversations start……
RETAILER: “Kelly, can you help us drive more traffic and sales?”
ME: “Of course who is your customer?”
RETAILER: “Everyone from 18 – 65……..
ME: ️️️ Sigh….. 🫠 🥲 
Let me show you the math….
$100 spend on Facebook Ads per day
Targeting 18 – 65, all genders (21 million people) 
Average clicks to site = 500
Average conversion rate at 0.5% = 2.5 sales per day 
Average Basket Size = $60
Average return on ad spend (ROAS) = $150 
For every $1 you spend you are getting a $1.50 return  (take out all your costs, product costs, staff, and digital it means you are probably not breaking even!). Knowing your customer will reduce the cost of acquisition. Drive more customers both into store and online, who are more likely to buy!

Voice of the customer ️

Often we try to sell to customers what we have, instead of understanding what they want. We use our language, instead of their language. Talking to your customer in their voice creates greater connection and engagement and increases sales. To find their voice, look at your reviews. Listen to what people ask for in-store. Use their language on your website and across your social channels.

🗣️ "If you had some magic power and were able to discover exactly what customers are craving, and if you also knew how to produce their dream product at a low price, then you would be guaranteed to get rich! Therefore, capturing the exact Voice of the Customer is like striking gold." 

~Kai Yang, Author of Voice of the Customer: Capture and Analysis

EOFY Half Day Digital Strategy Session 

Building a sustainable Ecommerce growth strategy that drives conversions and revenue is an exercise that can take some retailers weeks, and months and in some cases doesn’t get completed.
Special offer, Shane Lenton, CIO of CUE Clothing Co and Founder of Unified Commerce and I will be running a half-day strategy session for retailers on the 28th of June at 9 am -12 pm. 
Shane has over 20 years of experience across a variety of industries including retail, finance, media and government with a track record of delivering industry-leading and awarded solutions.
Book into a half day planning session to get access to templates, tools, a framework and over 40 years of experience in growing digital.

Website Plugins that will grow your sales ✅

website plugins that will grow your sales

I know you’d much rather be with customers than creating or updating your website 😉. But this digital stuff allows you to connect with more customers more often. Plugins help us with this. Did you know????

              💸 Australians are among the biggest

                    Ecommerce spenders globally avg.

                    spend in 2021 @ $2700.

Foundation Plugins ️️️🛠️

Making sure you have a great foundation is key to the digital customer experience.  Here are some foundation tools and plugins that will make your website creation and growth easier: 

SEO Plugins that help you nail your SEO. Yoast for WordPress users (Free or Pro USD 89) and Plugin SEO for Shopify users (Free or Pro $20). 

Filter Search plugins allow your customer to filter products by categories, attributes and product tags, etc. Woof for WordPress users (Free or Pro $39) and Product filter & search for Shopify users ($19/ month). 

Design & layout tools that allow you to add your own design to your product pages. Elementor for WordPress users (Free orPro USD 49) and Page Fly for Shopify users (Free or Pro USD 49). 

Up-Sell and Cross-sell plugins that show the up & cross-sell on your checkout. Upsell order bump for WordPress users (Free or Pro USD 40) and Revy for Shopify users ($19.49/ month).

Abandon cart plugins that help you convert and encourage the customer. Cart bounty for WordPress users ($48 one-off) and Consistent cartKlaviyo for Shopify users (Free or Pro $29).

City of Sydney Reboot Series⁠ 🗣️ 
Next week, will be our 5th session of the reboot series and I have loved spending time with Naomi, Mel, Lisa, Wayne and Ronny.  Also, can’t wait for the Driving growth with online search session. 
If you missed out on these sessions, here are the recordings: 
Next Session: 10th May 2022: Driving growth with online search with myself, Kelly Slessor, E-commerce expert. Register for my session, HERE

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me. 

Traffic Vs Conversions

website traffic vs. conversions
I get asked every week, almost daily, “how do we grow our traffic?”
I work with a wide range of retailers, from Butchers, to Bakers to Candlestick makers earning anything from a few thousand dollars to $10 million-plus. The answer is always a question:
What is your conversion rate
You see, there is no point driving traffic to a website that isn’t converting. It’s like renting a store, paying for the fit-out, investing heavily on local advertising and ignoring the customers you attract.
                            💬 Brands spend just $1 on conversion rate 
                               optimization (CRO) for every $92 spent
                               on customer acquisition (Econsultancy)

Conversion rates vary, across the 100’s of retailers I work with – the good performers convert at 2% +

WARNING RANT COMING: On average in-store conversions are at 30%, food retail at 90% and digital converts at 2%. This proves we are doing something really wrong with this digital stuff.

Conversions Rate Checklist ✔️

1. Imagery. Good product images get 30% more conversions. If you don’t have a graphic design team or you’re flying solo, here’s a quick canva hack to make your imagery more consistent. 

2. Product Page Copy. Write in the “voice of the customer”, look at your reviews, listen to your customers in-store and use their language on your product descriptions. Often we get very creative OR technical with our product descriptions; your product or service pages are your store.
Check out Oodie Product descriptions, for a great example of how it should be done.

3. Simple checkout. Reducing the number of fields on a form from 4 to 3 can increase conversion rates by 50%. Is your checkout simple? – too many buy options can be a distraction.  

4. Speed. having a fast website is so important that Google ranks you on it – here’s a tool to check your page speed.
5. A strong call to action. make sure your buttons clearly stand out, use colour psychology don’t use red (psychology of colour = danger)
 If you need any help grow your digital channels, get you set up online, or create content that connects, please do not hesitate to reach out, book a strategy session or a call with me.

City of Sydney Reboot Series⁠ 🗣️ 

I have been working with the City of Sydney and NSW Government Business Connect Program, to develop a series of FREE small business education webinars – we’ve had 3 so far, with the amazing  Naomi Simson, and Melissa Browne.  Also, I delivered a session yesterday, on all things digital.  We have 6 sessions to go with leading experts covering social media, content, storytelling, and SEO, you can register with the link below and watch the previous sessions. 
Next session on 26th April 2022:  Content that drives clicks with Lisa Muxworthy, editor-in-chief at Hit the button below to register. 

Three emails that can change your business

emails that can change your business

Email marketing is the most cost-effective marketing channel returning about $38 for every $1 spent. Having worked with more than 1000 retailers in the past year, it’s also one of the most underutilised tools. 

1. Welcome Email Series 📧
A welcome email series is a sequence of emails that you automatically send to prospects and customers after signing up to your email list. It makes the customer feel welcome and means they are more likely to convert. Not having a welcome email series is like a customer coming into your business interested in purchasing, and you just ignore them. Remember, you need to treat the digital world as you would in-person experiences. 
For email funnels, it’s statistically proven that three is the magic number, the sequence should include;
  1. Email 1  – a thank you email, which creates awareness.
  2. Email 2 –  “about us” which drives consideration.
  3. Email 3 –  is all about the purchase that creates conversion.
On a recent welcome funnel I tested, the 2nd email had a 56% open rate, 8% click-through rate, and a 4% conversion rate.  Three emails generate 90% more orders! Tools such as Klaviyo already have these funnels set up for you, all you have to do is add your copy and branding.
2. Abandon Cart Series 🛒

You spend all that time and money trying to get customers to your cart, and then, according to Baymard research, 69.57% will abandon it. This is why the abandon cart series is essential.

44.1% of abandoned cart emails are opened; almost a third of clicks on abandoned cart emails (29.9%) lead to a recovered sale. Need some inspiration? Check out Shopify abandoned cart emails.


3. Lifecycle Emails⁠ 🔁

These are regular emails sent weekly, fortnightly, or monthly to remind your customers that you exist.

Effective email strategy should  include:

  • A killer headline (Killer Headline Suggestions) 
  • Engaging preview text 
  • Short paragraphs 
  • Benefits 
  • Social proof 
  • Clear call to actions (the number of emails I get that don’t have a buy button or a book button literally drives me insane!) – it’s like having a meeting with no agenda or no outcome, we’ve all been there, and we all know it is a complete waste of time!

Easter and Mother’s Day is slowly creeping up, and it’s time to start planning your email campaigns! 

 If you need any help grow your digital channels, get you set up online, or create content that connects, please do not hesitate to reach out, book a strategy session or a call with me.

What's on...

City of Sydney Reboot Series⁠ 🗣️

I am pretty honored to be selected by the City of Sydney and The NSW Government to pull together a series of FREE webinars focused on digital skills, growing customers, and brand. The 9 webinars will provide inspiration, practical tips and examples for retail and hospitality owners, startups, creatives, and professional services.

The lineup is insane, and I am so grateful to friends and colleagues for giving their time to educate and give back to small businesses. What I personally love about this panel is that we have an extremely diverse group of great minds and thinkers (it’s not just about culture or gender). This is what a diverse and inclusive panel looks like and sounds like!

 The series kicks off on the 29th of March, and our amazing lineup includes : 

Clover Moore – Sydney Lord Mayor 

Naomi Simson – Red Ballon, Shark tank

Melissa Browne – Best Selling Author & Financial Educator 

Lisa Muxworthy – Editor in Cheif 

A. Professor Wayne Quilliam – Award-Winning, Indigenous Artist

Mya Nichol – Instagram Expert & Coach 

Sandradee Makejev.  – Founder St Frock, Top people in Ecomm

Sina klug – Founder of Nutie, Small Business Covid survivor and thriver.

Tim Doyle  – Founder Eucalyptus, ex Koala

Also, me (Kelly Slessor)  running 3 sessions on all things digital

Best Ecommerce Platform 2021

Best 2021 ecommerce platform

This video was posted on YouTube. Kelly Slessor reviews the Best Ecommerce Platform for small businesses. Kelly Slessor is an Ecommerce coach and digital marketing expert passionate about helping retailers and small businesses grow online.

What is an Ecommerce Platform?

An ecommerce platform is a software program that allows businesses to manage their operations online, such as website, marketing and sales. Ecommerce platforms enable you to develop your business without any specific skills. These platforms have many powerful ecommerce functions to make setting up your business online as easy and successful as possible.

There are over 300 ecommerce platforms. Choosing the best ecommerce platform for your business can be a difficult decision. There is no perfect ecommerce platform. The best ecommerce platform is one that will successfully deliver the outcomes and objectives you set for your business. It’s also based on what your business needs. For small businesses looking to sell online, below are the top platforms.

The best ecommerce platforms

Here are the 6 top ecommerce platforms for small businesses. These are some of the most user-friendly and affordable solutions.

  • Shopify – best for startups and beginners
  • Wix – easiest to learn and build
  • BigCommerce – top enterprise solution; best for large-volume sellers and multichannel selling
  • WooCommerce – best WordPress ecommerce option
  • SquareSpace – simple, beautiful and minimalist templates
  • Weebly – ideal for brick & mortar/online stores; easy and cheap all-in-one option

Shopify is among the most common and popular ecommerce platforms. This platform is rated highly and reviewed as excellent. Many small businesses use this platform because it is designed for niche markets. It’s an all-in-one platform that has many features to help build your online store. Shopify is one of the most recommended ecommerce platforms for anyone who is starting. However, the cost is not cheap. Considering all the costs, this is one of the more expensive options for small businesses.

Price: Free trial for 14 days; Basic plan from USD 29 per month, package that offers the most starts at USD 299 per month.


“Shopify is better than any other platform we’ve played with, and we’ve played with them all.” – Johnathon Bayme, CEO of Theory11.

“We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.” – Chioma, Cee Cee’s Closet NYC.


If you’re looking to build a complete website with an online store but don’t want the whole package, Wix is the way to go. This platform is the best overall website builder for small businesses. It’s straightforward to use and gives you total creative control. In addition, it’s a powerful site builder as it doesn’t skip out on ecommerce features. Such as order tracking, automated sales tax and abandoned cart recovery. Unfortunately, since it’s a website builder, it doesn’t have as many powerful ecommerce features as Shopify. For example, you can’t sell across multiple channels.

Price: USD 18 per month; the most advanced plan starts at USD 38 per month.


“Wix offers an excellent drag-and-drop site builder to create small websites. There are 100s of free templates available. Wix provides its own web hosting as well as domain names (free and paid). The App Market makes it easy to add extra functionality such as photo galleries or ecommerce.” – Armin Pinggera, Tech Guru at WebsiteToolTester.


Given the name, this platform is mainly for big enterprises like Microsoft and Toyota. It takes the same functionality as other platforms and scales it up for complex stores and massive traffic. BigCommerce lets you to connect over 400 additional tools and platforms for your ecommerce needs. Through this website platform, you can sell on multiple platforms such as eBay, Amazon and Facebook. This platform is ideal for scaling your business. The downside is that it can get expensive quite quickly, and there is a steep learning curve. It is not beginner-friendly.

Price: USD 29.95 per month; Pro plan starts from 299.95 USD per month. If you pay annually, you can get a 10% discount.


“On BigCommerce, we are saving a significant amount of money on development and overall platform costs. More importantly, we now have an extremely agile environment that can change quickly to meet our business needs.” – Mark Hopkins, Chief Information Officer of Skullcandy.

“When mapping out our growth, we felt that BigCommerce was going to be much more customisable than other platforms and set us up for massive growth.” – Antonio Kaleb, Ecommerce Architect of LARQ.


WooCoomerce is a free WordPress plugin. It’s easy and quick to set up, and it comes with many ready-to-go features. However, this software requires you to have a WordPress site. WooCoomerce allows you to transform your WordPress website into a functional ecommerce store. The great thing about WooCoomerce is that everything is customisable, even the costs. Additional extensions and features will require some payment. 

Price: Free; for additional extensions and features, it costs from USD 29 per month.


“No other ecommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn’t charge you a portion of your profits as your business grows.” – Chris Lema,

“WooCommerce’s greatest strength is its extensibility. There’s very little I can’t build with WooCommerce. Given enough time and resources, WooCommerce can finely be tailored to even your store’s most niche feature.” – Kathy Darling,


If you want more creative control, Squarespace is the platform for you. In addition, Squarespace works well for stores that don’t have a lot of products. If you’re looking for a simple and affordable website platform, Squarespace has it all. Squarespace is best known for its most beautiful and simple templates with stunning imagery. Pricing is relatively low and affordable. To be able to sell products on your site, you need to be on a Business Plan. However, there is a 3% transactional fee. To avoid this fee, you have to subscribe to either the Basic Commerce plan or the Advanced Commerce plan.

Price: AUD 35 per month; the Advanced plan starts from AUD 61 per month.


“Squarespace has a better blogging tool and better support than most competitors. They offer 100+ flexible templates that fully adapt to mobile devices. While it’s been massively improved in recent updates, getting used to the platform can take a while due to a few usability issues.” – Robert Brandl, Founder of WebsiteToolTester.


Weebly is a popular choice for budding small businesses looking to set up their own online business without prior experience. It’s beginner-friendly and budget-friendly. In addition, Weebly offers the essential tools needed for a functional store without all those flashy extra bits that might confuse you. Users can create a free plan if they don’t require a custom domain. Weebly gives a streamlined user interface that beginners can use without any problems. Since it’s much cheaper than other platforms, there are some limitations. For example, you cannot sell across multiple channels, limited customisation and weak SEO support.

Price: Free if no custom domain; AUD 7 per month (billed annually); the Performance plan costs AUD 30 per month (billed annually). 


“Weebly isn’t as flexible as Wix and it isn’t as sophisticated as Squarespace, but it’s easier to use than both. What sets Weebly apart from its competitors is its simple, clear interface.” – Steve Benjamins, Founder of Site Builder Report.

Other ecommerce platforms

The above platforms may not be for everyone. However, there are more options available. These can include:

  • Ecwid – all-in-one platform, free plan available
  • GoDaddy – quick to set up
  • Big Cartel – mainly for artists and other creatives
  • Volusion – good inventory features and analytics, but expensive
  • Magento – expensive, but most expandable; most suited for larger businesses

Using social proof to increase sales ⭐⭐⭐⭐⭐

Social proof is so important. Think of the last time you visited a new restaurant, beauty salon, hairdresser or bought a pair of jeans from a brand you generally don’t buy from.  What was the process you went through? 

If you are like most of the population, you probably searched on Google, read a few reviews, and then made your decision to buy or not to buy.

In fact, 91% of us read reviews, and 84% trust them as much as they would a personal recommendation. Because online reviews are your word of mouth, it’s that water cooler conversation or that phone call to your all-seeing all-knowing Auntie Anne asking for “the best place go or “where to buy”…..

Online reviews absolutely drive our behaviour, YOUR conversions, and YOUR revenue.  In fact, the average customer is willing to spend 31% more on a retailer that has excellent reviews. So whether you are a multi-million dollar brand or a one-person band, here are 3 things you can do to make the most out of your reviews;

1. Display reviews on your product page

Integrating reviews on your product page psychologically feeds people’s desire to emulate other people’s demonstrated behaviour. Great examples of product pages with integrated reviews include;  Gymshark and Bubble Tea Club. In Europe and the US, brands are now moving towards dedicating whole pages to reviews and social proof, such as Tylko. Check out my testimonials page.

2. Integrate a plugin platform to display them.

Two of my favourite platforms include;

3. Make it easy…..keep it simple

If you don’t have an automated platform or a large team, then simply ask your customers for reviews. I recommend getting customers to review you on Google My Business (it’s great for increasing your rankings on Google) and then copy and paste the reviews across all channels.

Last week, I talked about the future of retail with Brian Walker, Abhishek Vohra, and Matthew Craig. We discussed omnichannel, the metaverse, reverse engineering digital to the physical world, and the need for the physical space to be more purposeful. My question always is – Are retailers, shopping centres, and investors spending time talking to the next generation about the future of shopping, OR are we basing future decisions on historic requirements?