How AI will transform shopping in 2024?

AI Shopping in 2024
Transcription:

By now, most of the Christmas presents will be opened and, uh, from tomorrow, shoppers will be eager to grab a bargain at the Boxing Day sales. Then, as we bring in the new year, AI expert Kelly Slesser believes shopping in 2024 is going to be very different. And Kelly joins us live now.

Merry Christmas. Thank you for joining us. How are you this morning? I’m so good. Merry Christmas to you, Janie, thanks for having me. Absolute pleasure. How’s your morning been with, uh, presents unwrapping and, uh, Santa delivering what, uh, was expected perhaps? Oh, absolutely. And, um, unexpected was a 05:30 a.m..

M wake up from the, uh, nine year old, so he was excited. That’s your present for you. Up early, hey? Yeah, well, mine are eagerly waiting to, um, open their presents. They’ve opened some, but a big shout out to my sons this morning, won’t be long, but, um, let’s have a look at 2024 because, um, you’ve got some interesting, uh, tips on AI and how things are going to be different in the world of shopping.

Yeah, I mean, if we think about AI this year, and it’s only been around for just over a year in terms of Chat GPT we had over this year, I think it hit something like 180.5 million users in November, 1.7 billion visits. So people are using it every day and we’re just testing it.

So next year, as we start to implement it on a corporate level in retail shopping is going to look very different and the ways it will look different. I mean, if you think about this morning when some of you open your presents and looked at that present and went, oh, it’s not the right size, or it wasn’t quite the right present, or my husband bought me a red polka dot bikini and it’s way too small for me.

Um, that will change next year because as we start to use predictive AI and our families and husbands and children can actually feed it data, we can start to work out what people really want and what their real sizes are. So return rates will drop, which is awesome. So to give you an example, I could feed Google now or an AI platform, Gemini, Bard, whatever it might be, my 13 year old’s, um, search history for the last year, and it will come up with manga and one piece and Tokyo drifting fishing maybe.

But what it will do is start to predict and give me ideas on what, um, he likes and what he wants for Christmas. I mean, I know I did it myself. And Janie, I’m sure you did. Best present for a something year old boy. What’s the most popular gift this year?

Um, as I rack my brains trying to find the best presents that will change next year. Now, although that might seem a bit scary, that all of a sudden I’m giving my 13 year old data to Google. Reality is Google already has that data. Uh, Apple already has that data.

Huh. It’s just not using it for my benefit yet. It’s not using it to save me time. Do you think the 13 year old is going to want to give mum the data? Uh, are they hiding stuff from us? I’ve already got the data. There you go. You are onto it.

Very clever indeed. It does sound great. And it is sometimes quite tricky, isn’t it, trying to figure out the right present. And people can be very polite by receiving something that perhaps isn’t what they want, but it certainly can save a lot of time. Absolutely. And the other place it’s going to save time is in, um, inventory management for retailers.

But the plus side, for us as consumers, again, how many of us over the last month or so have searched for something and it’s out of stock? Or you can get it, but you’ve got to go all the way to Wollongong, for instance, and you live in Sydney and that’s the only way you can get it.

That will change next year because retailers are going to start to be able to predict how much stock they need. This year, I’m seeing a massive surplus in advent calendars. So when I go in and some of those will become landfill, sadly, last year we ran out of advent calendars last minute, mum, I couldn’t find advent calendars anywhere.

So that inventory management piece and predicting what we need based on the last 510, 15 years of history of data, uh, in terms of what we shop, um, for over the Christmas period, and we know how many people there are in the country, we know generally the shopping habits.

We don’t change that much when it comes to the staples, big retailers, small retailers will be able to start to predict that, which, again, will reduce landfill after Christmas. It will reduce return rates and it will reduce this kind of instability that we’ve got in the retail industry at the moment where we’re overstocking or under.

Stocking, which is, you know, you and I have been talking about AI for over six, seven years here on Sky News. Many people, is it eight years? Gosh. There you go. You’re leading the way, Kelly. Um, but a lot of people are still scared of it. What would you say to people that are scared of AI.

Yeah, look, definitely next year, we will see some measures come in around data and protecting data, and we will start to have choices about what data, ah, is used in AI. Um, and I think there’ll be more controls around it. Around it. But, um, the beast is out there.

You can’t put this back in the box. You can’t wrap it back up and return it to the shop. Unfortunately, AI is here, and we can use it to our benefit and advantage to save us time. Um, but we do have to be careful with what sort of data we feed it.

Sorry we have to wrap up our conversation, but thank you so much, Kelly. Merry Christmas to you and your family, and no doubt, uh, we’ll have plenty of conversations in 2024. Take care. Merry Christmas. Have the best one. You too.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

Digital Inclusion Program

Growing up, my dad taught me that the colour of my skin, my gender, and my tech skills were my superpowers. But when I entered the corporate world, I realised my superpowers often meant I wasn’t given a seat at the table. My opinions didn’t seem to matter as much as my male counterparts. My knowledge, skills, passion, and energy were not enough.

I saw this play out for many others, even more so in technology. Last year, working with remote communities, refugees, black founders and disability groups, I realised how big the gap was. There is a glaring lack of diverse representation on retail boards, in senior leadership, and in Ecommerce.

After speaking with Carmel Zein and seeing her face the same issues, we decided it was time to build a community focused on D&I in e-commerce. A community open to absolutely everyone, driving change by empowering underrepresented groups with access to opportunities as well as a network that celebrates the beauty of our differences, a safe place to learn from each other so that we can collectively shape a more equitable and inclusive future Ecommerce ecosystem for all.

I’m so excited to announce that this vision has finally come to life. 💫

Introducing DIP, Digital Inclusion Project, an initiative to empower underrepresented groups with access to digital resources, training and opportunities in e-commerce. We aim to bridge the digital divide, drive innovation through diversity, and build a more equitable and inclusive Ecommerce landscape.

When we first started sharing our idea, the amount of support we received was truly heartwarming, and as such, we have 15 amazing people as ambassadors who are supporting our work.

I’d like to say a huge thank you to these amazing leaders, Adele Peek, Felicia Coco, Rad Mitic, Tara Croker, MarcCharley, robgodwin, Kirsten Kore, Anaita Sarkar, Stacey Clarke, Priscilla Hajiantoni, Julie Mathers, Hannah Udina, Joshua Haines, Shane Lenton ❤️ 

I am so excited to be working with Carmel on this, a powerhouse, a woman with so many superpowers, who gets S&&t done.

How are we going to this?

We will be running events throughout the year as well as accelerator programs to support underrepresented communities looking to launch or grow an ecommerce business.

We know we can’t do this alone; if you are able to support us in any way through mentorship, sponsorship or tech support, please reach out; we’d love to chat.

You can find out more about DIP on our website.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

AI Masterclass for Ecommerce

In the hyper-competitive ecommerce landscape, where every click counts, leveraging cutting-edge technologies is not just an option—it’s a strategic imperative.  Artificial Intelligence (AI) has emerged as a game-changer, reshaping how businesses operate and connect with their audiences.

What is MI Academy School?

In a nutshell, MI Academy helps retailers build happy, high-performing teams with award-winning project-based training and events.

Driven by their mission to bring agency-style skills in-house, we collaborate with brands to enhance team confidence, capabilities and creativity across the core areas of marketing performance, customer experience, team alignment and strategic creativity.

eSchool is their online learning hub and extensive resource library – is their answer to making our world-class training more accessible, affordable and digestible – for all retailers.

ChatGPT Explained | A sneak peek into AI Masterclass for Ecommerce

I was honoured to collaborate with MI Academy eSchool to create an AI Masterclass for Ecommerce. To empower retailers with the knowledge and tools needed to thrive in this dynamic environment, we proudly present the AI Masterclass for Ecommerce.

This course will teach retailers how to use AI to help grow their revenue, to help them reduce the time it takes to produce content and automate some of their processes. The retailers that have been on this course and already taken the learnings, on average, are seeing a 20%.

Reduction in time spent on content creation, a 10 per cent increase in revenue. So this course is for retailers like yourselves, ecommerce, heads of ecommerce, social media coordinators, data analysts, brand managers, and anyone in your business who wants to future-proof and grow their knowledge on AI and has a real passion for driving the industry forward.

AI platforms for Ecommerce

AI Masterclass for Ecommerce Modules:

Module 1: AI 101 – Understanding AI for Ecommerce Fundamentals

Unlocking the AI Advantage

Embark on a journey of discovery as you delve into the fundamentals of AI. This module is not just an introduction; it’s a comprehensive exploration of how AI works, its critical use cases in the business realm, and a nuanced understanding of its capabilities and limitations. Armed with this knowledge, participants gain a strategic edge, able to discern when and where to deploy AI for maximum impact.

Module 2: ChatGPT + Set Up and Optimization

Revolutionizing Content Creation

Content is king, and ChatGPT has become an unparalleled ally in the e-commerce arsenal. This hands-on module takes participants through the steps of setting up ChatGPT for their brand. From creating experts to optimising prompts, participants learn how to harness the power of ChatGPT for efficient, impactful content creation. The result? A streamlined process that not only saves time and resources but also elevates the brand’s messaging to new heights.

Module 3: Midjourney Magic: Creating Stunning Visuals

Visuals That Captivate, Powered by AI

Elevate your e-commerce visuals to an art form with Midjourney. This module unravels the secrets of generating mesmerising images using AI. Learn how to synergise ChatGPT for optimal results and master the art of creating product photography that stops the scroll. Midjourney isn’t just a tool; it’s a catalyst for unlocking creativity and efficiency, making visual content creation an indispensable aspect of your brand strategy.

Module 4: Level Up with Plugins and Integrations

Enhancing AI Functionality

AI is a powerful tool, and this module empowers participants to take it to the next level. Dive into the world of plugins, integrations, and advanced features. Learn how to seamlessly connect with other platforms, explore web browsing capabilities, and implement plugins that enhance ChatGPT’s functionality. This isn’t just about saving time; it’s about integrating essential tools that amplify the impact of your AI strategy.

Module 5: The Future of AI: What’s Next?

Strategising for Tomorrow, Today

The final module propels participants into the future of AI in e-commerce. Explore the latest trends and innovations shaping the industry, discover what lies ahead for ecommerce and retail, and gain insights into how to prepare your business for ongoing change. In a world where adaptation is the key to survival, this module is a roadmap for ensuring your business survives and thrives in the evolving landscape of AI.

Unlock the Future: AI Masterclass for Ecommerce

In a world where innovation is the currency of success, the AI Masterclass for Ecommerce is your passport to staying ahead. Embrace the power of AI, unlock new possibilities, and future-proof your ecommerce venture.

Don’t miss out on this transformative journey. Unlock the AI Masterclass for Ecommerce now.

Sign up and revolutionise your ecommerce strategy with the AI Masterclass. The future is now, and it’s powered by AI. Your success story begins here

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

Ecommerce Tips

Ecommerce Tips

I was delighted to be a guest on the Power Talks podcast, and we talked about Ecommerce tips, the biggest challenges for Ecommerce and light-hearted questions about myself and retail.

I talked about the key areas for retailers and my insights for retailers gearing up for peak season.

Let’s dive in…

Ecommerce Tips for the Peak sales season

1. Website Auditing:

Evaluate customer journey: Use analytics tools to identify areas where customers are dropping off or encountering issues on the website.

Pain points analysis: Utilise tools like Hotjar to gain insights into specific pain points customers may be experiencing during their interactions on the site.

Rapid issue resolution: Address identified issues promptly to enhance user experience and boost conversion rates.

We’ve just been looking at one brand that’s had a bit of a drop-off, and we’ve managed to fix some things quite quickly, and we’ve seen their conversion rate increase by about 120% just because we’ve been focusing on where are the customers dropping off, where are their pain points.

 

2. Advertising Audit:
Regular ad performance review: Monitor ad spending and assess the effectiveness of creatives and targeting daily or weekly.

Creative and audience analysis: Ensure that ad creatives are engaging and audiences are targeted effectively to maximise advertising ROI.

Avoid the “set and forget” mentality: Emphasise the importance of ongoing attention to advertising strategies rather than leaving them unattended for extended periods.

Proactive adjustments: Use insights gained from the audit to make proactive adjustments to ad campaigns for continuous improvement.


3. Sales Season Preparation:

Industry dynamics understanding: Acknowledge the industry’s dynamic nature, highlighting recent changes and emphasising the need for adaptability.

AI education: Encourage retailers to educate themselves on AI, specifically mentioning how tools like ChatGPT can streamline content production and optimise processes.

Time-sensitive SEO: I can’t stress enough the importance of preparing for sales seasons in advance by optimising product descriptions for SEO well before the event.

AI tools for optimisation: Emphasise the role of AI tools in preparing for sales seasons, such as optimising product pages, improving descriptions, and enhancing overall SEO.

 

4. Proactive SEO and Content Optimisation:

Strategic planning: Encourage retailers to plan SEO strategies well in advance, identifying best-selling products and prioritising their optimisation.

Early content updates: Discourage last-minute updates and emphasise the importance of updating product descriptions and pages well before the sales season.

Leveraging AI: Highlight the efficiency of AI tools in expediting the SEO process and optimising product pages for better search engine rankings.

Conversion-focused optimisation: Use AI to optimise product pages not only for search engines but also for enhanced conversion rates during the sales season.

By focusing on these ecommerce tips, retailers can proactively address website issues, fine-tune advertising strategies, and prepare effectively for dynamic sales seasons, leveraging AI tools for efficient and strategic optimisation.

Listen to the full episode below.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

Humans and AI in Ecommerce

Human and AI in Ecommerce

In the age of rapid technological advancement, the integration of Artificial Intelligence (AI) into our daily lives is inevitable. But, amidst the remarkable capabilities of AI, we must recognise the irreplaceable role of human connection and consciousness. 

Let’s explore the delicate balance between humans and AI in ecommerce and why it’s essential to maintain this equilibrium.

I was honoured to speak with Jaynie Seal on Sky News about humans and AI in ecommerce and the concerns over the impacts of AI on daily life.

“You can’t stop this. It’s already started. You can’t put it back in the box, and you can’t delay it.”

The Voice of the Customer about Humans and AI in Ecommerce

Many customers have experienced the convenience and speed that AI-driven processes provide. Whether it’s quick responses from virtual assistants, personalised recommendations on ecommerce platforms, or efficient data analysis, AI has improved user experiences in countless ways. However, customers also emphasize the value of a human touch.

Beyond Automation: The Human Connection

While AI excels at automating routine tasks and offering data-driven insights, it falls short in replicating the depth of human connection. Emotional intelligence, empathy, and a deep understanding of human nuances are unique to human beings. Customers often seek these qualities in interactions, especially in areas like customer support, counselling, and creative endeavours.

Rules and Regulations for AI

The rapid proliferation of AI necessitates clear rules and regulations. These frameworks aim to harness AI’s potential while mitigating potential risks. Regulations can address concerns related to data privacy, bias in AI algorithms, and the ethical use of AI. By establishing these guidelines, we can ensure that AI operates in a way that aligns with human values and priorities.

Embracing the Future of Human and AI in Ecommerce

The future undoubtedly holds a more intertwined relationship between humans and AI. AI will continue augmenting human capabilities in healthcare, research, and logistics. Yet, as we march forward, it’s crucial to acknowledge that the essence of human connection can never be entirely replicated by machines. Embracing this truth ensures that AI enriches rather than replaces our human experiences.

The combination of humans and AI in ecommerce is a powerful force that can enhance our experiences and drive innovation. However, it’s equally vital to recognise the enduring value of human connection, understanding, and consciousness. As we navigate the AI frontier, establishing rules and regulations can help us harness AI’s potential while safeguarding our shared human values and ethics. The harmonious dance of humans and AI in ecommerce will continue to define the future, creating a world where both coexist, each contributing their unique strengths to enrich our lives.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

AI Tips for Ecommerce from a Technologist

AI Tips for Ecommerce

I was delighted to be a guest on the Add to Cart Podcast, and we talked about AI Tips for Ecommerce, inclusivity and shopping in moments. 

I want to share some of my AI Tips for Ecommerce and my thoughts on the magic of natural language, the potential of AI, and how we can infuse personality into ChatGPT. Let’s dive in…

Let's dive into AI Tips for Ecommerce

Natural language for shopping:

What struck me is that shopping is all about moments.

It’s not just about finding a red dress; it’s about discovering the perfect outfit for my best friend’s 50th birthday party on the weekend, which includes a boat trip and has to be age-appropriate.

We shop with purpose, guided by real thought processes. That’s where the beauty of natural language comes in. Our conversations with technology should be as natural as if we were speaking to a friend. Imagine texting a friend to help you find that perfect dress – that’s the experience I envisioned.

Diving into Natural Language Models:

The rise of SMS communication sparked a thought: Could we create a process where I could send a text like, “Hey, find me a dress for my 50th birthday party this weekend”? This simple question led me to explore the world of natural language models.

What if we could bridge the gap between technology and human-like interactions?

This exploration laid the groundwork for a shopping journey that understands your style, preferences, and even past brands you’ve shopped with. It’s about technology understanding the nuances of your unique shopping desires.

Elevating Conversion Rates:

When we put this vision into action, the results were astounding. We witnessed conversion rates jump from 7% on the app to an impressive 25% when the app was paired with physical experiences.

By communicating in the customer’s language – their moments and preferences – we created a seamless shopping experience, resulting in higher conversions and happier customers.

AI’s Role in Retail Transformation:

In a world where retailers pour resources into ads, it’s easy to overlook the potential of organic traffic. AI offers a solution to this challenge. My experience tells me that applying AI to optimise product descriptions for conversions can lead to significant wins.

Enter ChatGPT.

This AI tool allows us to craft compelling product descriptions that resonate with customers on a deeper level. It’s not just about listing features; it’s about addressing value, quality, and customer concerns.

My journey in reshaping retail has taught me that the language of moments and the power of AI can revolutionise how we shop. It’s about bridging the gap between technology and genuine human interactions. By understanding that shopping is deeply personal, we can create experiences that truly resonate. As the retail landscape continues to evolve, I’m excited to see how the synergy between natural language and AI will shape the future of shopping, creating experiences that are intuitive, engaging, and tailored to each individual.

Listen below to discover more AI Tips for Ecommerce. 

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

AI Tips for Ecommerce

Shopify Peak Sales Season Playbook: Using AI Automation

Peak Sales Season Playbook

I am honoured to be chosen to collaborate with Shopify’s Peak Sales Season Playbook alongside some fantastic retail experts to set you up for success for this Peak Sales Season.

I dived into using AI and automation. Here is a sneak peek….. 

Sales Season Playbook for Retailers 2023

As we approach the peak sales season, it’s evident that the retail landscape is undergoing a remarkable transformation, thanks to the power of Artificial Intelligence (AI).

AI is revolutionising the retail industry and has the potential to impact every facet of ecommerce. From reducing time-consuming tasks to driving customer engagement and increasing revenue, AI is the secret weapon savvy retailers leverage to drive engagement and increase revenue.

Retailers using AI have seen:

Black Friday AI tools for retailers

Using AI in Ecommerce

Here are some practical ways to use AI in your business:

  • Develop a digital marketing plan
  • Write and update product descriptions
  • Optimise your store for SEO Segment customers
  • Develop content for social media and ads
  • Improve customer service functions through AI-powered chatbots.

Developing a Digital Marketing Plan for Peak Sales Season

Developing a digital marketing plan is one of the first areas where AI can make a significant difference. During the peak sales season, having a well-crafted marketing strategy is paramount. AI can assist in optimising your marketing efforts by analysing vast amounts of data to identify trends, predict customer behaviour, and recommend the most effective marketing channels. Tools like AI-driven marketing platforms can help you refine your marketing plan for maximum impact.

Peak Sales Season Playbook

Writing and Updating Product Descriptions for Peak Sales Season

Product descriptions play a crucial role in influencing customer decisions. AI can streamline the process of writing and updating product descriptions, saving time and ensuring accuracy. By using AI, you can generate compelling, detailed, and unique product descriptions that speak in the voice of your customer. This enhances the shopping experience and increases your Google ranking for the product keyword.

Optimising Your Store for SEO for Peak Sales Season

Search Engine Optimisation (SEO) is the key to ensuring your ecommerce store gets the visibility it needs during the peak sales season. AI-powered tools can significantly improve your SEO efforts. These tools can analyse keywords, monitor your website’s performance, and suggest changes to enhance your search engine rankings. By optimising your store for SEO with AI, you can ensure that your products are discoverable by potential customers.

Developing Content for Social Media and Ads for Peak Sales Season

Engaging content is the lifeblood of your social media and advertising efforts. AI can assist in content creation, curation, and scheduling, making your campaigns more efficient and effective. AI-powered tools can generate social media posts, curate content that resonates with your audience, and schedule posts at optimal times for engagement. This automation frees up your time to focus on other critical aspects of your business.

Improving Customer Service Functions through AI-Powered Chatbots for Peak Sales Season

During the peak sales season, efficient customer service is essential. AI-powered chatbots are becoming increasingly popular for handling customer inquiries, providing product recommendations, and processing orders. These chatbots are available 24/7 and can handle multiple inquiries simultaneously, ensuring that your customers receive prompt assistance. AI chatbots can significantly enhance customer service functions and improve customer satisfaction.

As you gear up for the peak sales season, remember that AI is your ally in navigating the challenges and seizing the opportunities that come with this high-stakes period. By developing a digital marketing plan, optimising your store for SEO, segmenting your customers, creating engaging content, and enhancing customer service with AI, you’ll be well-prepared to make the most of the peak sales season. Embracing AI technologies can help your retail business thrive in an increasingly competitive ecommerce landscape.

To discover more and how to start using AI, download the Peak Sales Season Playbook.

peak sales season playbook
BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

Online Retailer Conference 2023

Online Retailer Conference 2023

This year, I had the incredible honour of chairing the Online Retailer Conference 2023, a prestigious event that brought together some of the brightest minds in the retail industry.

Over the course of two days, we dived into topics that are not only close to my heart but also vital in today’s rapidly evolving world of ecommerce: diversity, inclusivity, and the remarkable ways in which technology is reshaping our shopping experiences.

Online Retailer Conference 2023

Ecommerce and Retailer Expert Speakers

The Online Retailer Conference 2023 was a remarkable coming together of thought leaders, featuring an impressive lineup of 110 speakers from both international and local domains. These experts joined forces to share their insights, strategies, and visions for the future of online retail.

Ecommerce Solutions Providers Galore

The event was not just a forum for ideas but also a marketplace for innovation, with 140 ecommerce solution providers and a conference full of the smartest retailers in Australia. Attendees had the opportunity to explore cutting-edge technologies, software solutions, and strategies to propel their online retail ventures forward.

A Focus on Diversity and Inclusivity in Retail

One of the most memorable moments of the conference was sharing the stage with my esteemed brother, Jason Ajai, Founder – InterviewFit, to discuss a topic that lies at the core of our values: diversity in e-commerce. With over 30 years of experience in the field of recruitment, he brought a wealth of knowledge and insights regarding bias, the hiring process, and the immeasurable value that a diverse team brings to a business.

The Power of Diverse Thinkers in Retail

During our session, we underscored a fundamental truth – having diverse thinkers in your team not only fosters a culture of inclusivity but also significantly boosts profits. Diverse teams bring a range of perspectives to the table, enabling more innovative problem-solving and a deeper understanding of customer needs. It was a privilege to stand on that stage and advocate for the importance of diversity in eccommerce alongside my brother, Jason.

Chairing the Online Retailer Conference and Expo 2023 was an experience I will forever cherish. It provided a platform to explore the ever-changing landscape of ecommerce, where technology is revolutionising the way we shop and engage with brands. Moreover, it allowed us to champion the values of diversity and inclusivity, not merely as buzzwords but as integral components of a thriving and forward-thinking industry.

As we look to the future of retail, it’s clear that diversity and technology will continue to play pivotal roles in shaping our shopping experiences. This event was a testament to the incredible potential that lies at the intersection of innovation and inclusion. I’m super proud, privileged, and humbled to share this stage with the brilliant minds and forward-thinkers driving the ecommerce industry into a brighter and more diverse future.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

Top 50 People in E-Commerce 2023

Top 50 People in E-Commerce 2023

I am honoured to be a part of the Inside Retail judges’ team for the TOP 50 people in E-Commerce 2023!⁠

In today’s fast-paced digital age, e-commerce has become a crucial part of the retail industry. To recognize those who have made significant contributions to this sector, Inside Retail has released its Top 50 People in E-Commerce 2023 list. From innovative entrepreneurs to data-driven analysts, these individuals have been carefully selected for their influence and impact in the industry.

Top 50 People in E-Commerce 2023

Top 50 People in E-Commerce 2023

  1. Ellie Degraeve, Founder & Ceo, Go For Zero
  2. Steffen Daleng, Former CMO, Booktopia
  3. Erica Berchtold, CEO, The Iconic
  4. James Reu, E-Commerce Manager, LSKD
  5. Ben Hare, Director & COO, Tinyme
  6. Hannon Comazzetto, Founder & CEO, Airrobe
  7. Rob Rand, Founder & CEO, Knobby
  8. Rod Williams, GM Of Digital, Baby Bunting
  9. Lydia Bertini, Head Of Customer & People, Miss Amara
  10. Kirsten Kore, Co-Founder & Co-CEO, Designerex
  11. Adrian Rafter, Performance Marketing Lead, Quad Lock
  12. Brian Townshend, Gm Of Omni-Digital, Store Operations & Team Member Experience, Super Retail Group
  13. Nicola Clement, Former GM Of Omni-Experience, Myer
  14. Rob Godwin, Australasian Director & Head Of Commercial Operations, Lovehoney Group
  15. Josh Howard, Founder & CEO, Single Use Ain’t Sexy
  16. William Conditsis, Co-Director, Babyboo
  17. Airi Sutherland, Head Of Digital & Marketing, Billini
  18. Omar Sabré, Co-Founder, Ceo, Creative Director & Lead Product Designer, Maison De Sabré
  19. Lucas Ferrier, Senior Manager Of Digital Channels, Salvos Stores
  20. Matthew Horn, Gm Of Customer & Digital, Country Road Group
  21. Charlie Ganzen, E-Commerce Manager, Anz, Lovehoney Group
  22. Julie Mathers, CEO, Snuggle Hunny
  23. Brendan Gillen, CEO, Fight Gear Direct
  24. Geoff Huens, Co-Founder & Director, Beer Cartel
  25. Hannah Black, Chief Growth Officer, Lvly
  26. Dean Salakas, CEO, The Party People
  27. Mike Halligan, Co-Founder, Scratch
  28. Vanja Stace, Chief Experience Officer, King Living
  29. Oliver Ranck, Former Head Of Marketing, Mysale Group
  30. Natasha Neal, Senior Australasian Pr & Marketing Manager, Lovehoney Group
  31. Melissa Wilkinson, Founder, Personalised Favours
  32. Ashleigh Murray, Global Svp Of E-Commerce & Digital, Lyre’s Spirit Co
  33. Aisling Cunningham, Co-Founder, Lula Eye Mask
  34. Josh Mammoliti, Co-Founder & Director, The Blue Space
  35. Bronte Jacobson, Digital Growth Marketing Manager, Miss Amara
  36. Zoltan Csaki, Co-Founder, Citizen Wolf
  37. Heather Earl,E-Commerce & Digital Marketing Manager, Nutrition Warehouse Group
  38. Jason Daniel, Founder & CEO, LSKD
  39. Lottie Dalziel, Founder, Banish
  40. Jaylon Martin, Head Of E-Commerce & Technology, Makeup Cartel Brands
  41. Aaron Lum, Head Of Rewards Store, Qantas
  42. Rob Ward, Co-Founder & Chief Growth Officer, Quad Lock
  43. Matthew Mosse-Robinson, CEO, Personalised Favours
  44. Tracy Jones-Harris, Head Of Digital & E-Commerce, Camilla
  45. Argylica Conditsis, Founder & Director, Babyboo
  46. Niccii Kugler, Founder, Nash + Banks
  47. Matthew Banks, Founder, Merchants Of The Sun
  48. Leah Tu’inukuafe, E-Commerce Manager, Motto Fashions
  49. Alexander Babich, Founder & Managing Director, Kulani Kinis
  50. Rebecca Smith, Former Chief Marketing & Digital Officer, Frank Green

Congratulations to everyone in the top 50 🙌 Well done and well deserved!⁠

Download the full report and discover more HERE.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce

Ecommerce Expert | Overcoming digital hurdles

Ecommerce Expert

The ecommerce industry is growing rapidly, and more retailers are now moving their businesses online to reach a wider audience. However, with the growing competition in the digital space, retailers may face a number of challenges that can hinder their success. This is where an ecommerce expert can be of great help.

WARNING RANT COMING:

On average in-store conversions are at 30%, food retail at 90%, and digital converts at 2%, which clearly shows we are doing something really wrong with this digital stuff.⁠ ⁠ This is what you can do about it:⁠ ⁠

✅ Good product images get 30% more conversions.

⁠✅ Write in the “voice of the customer”, look at your reviews, listen to your customers in-store and use their language in your product descriptions.

✅ Simple checkout. Reducing the number of fields on a form from 4 to 3 can increase conversion rates by 50%.⁠

✅ Speed – having a fast website is so important that Google ranks you on it.⁠

✅ A strong call to action. Make sure your buttons clearly stand out and use colour psychology. Don’t use red!⁠ ⁠ 

Want to hear more… Listen below. Thank you to Humble Brags & Shopping bags for having me.

Common digital hurdles faced by retailers

  1. Increased competition: With the rise in ecommerce businesses, the competition has also increased significantly. Retailers may find it difficult to stand out among the crowd and attract their target audience.
  2. Lack of expertise: Many retailers may not have the necessary expertise to successfully run an ecommerce business. This can lead to poor website design, ineffective marketing strategies, and low conversion rates.

  3. Limited budget: Ecommerce businesses require a significant investment in marketing, website development, and other operational costs. Small retailers may struggle with limited budgets, making it difficult to compete with larger businesses.

  4. Inadequate data analysis: Retailers may struggle with analyzing their website and marketing data, which can lead to poor decision making and ineffective strategies.

How an ecommerce expert can help

  1. Digital strategy development: An ecommerce expert can work with retailers to develop a comprehensive digital strategy that includes website design, marketing strategies, and operational procedures. This can help retailers stand out in a crowded market and attract their target audience.

  2. Expertise and guidance: Ecommerce experts have the necessary expertise to help retailers design effective websites, implement marketing strategies, and analyze data. They can provide guidance and support throughout the entire process.

  3. Budget optimization: They can help retailers optimize their budget by identifying areas where costs can be reduced and developing cost-effective marketing strategies.

  4. Data analysis: Ecommerce experts can help retailers analyze their website and marketing data to identify areas for improvement and make data-driven decisions

The ecommerce industry is highly competitive and retailers may face a number of digital hurdles. However, by hiring an ecommerce consultant, retailers can overcome these challenges and achieve success in the digital space. Ecommerce experts like myself can provide expertise, guidance, and support throughout the entire process, from developing a comprehensive digital strategy to analyzing data and making data-driven decisions. By doing so, ecommerce experts can help retailers optimize their website, marketing strategies, and budget, ultimately leading to increased sales and long-term success in the ecommerce industry.

BIO

Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for e-commerce