.au Domain Names

.au Domain
auDA (the organisation that manages domain names in Australia) recently launched .au.  If for instance, your website is www.kellyslessor.com.au, you can now register for www.kellyslessor.au
 
According to auDA, the benefits include shorter, simpler more memorable domain names.  Of course, there is also an opportunity to make more money!
 
Businesses must register their domain before the 20th of September after that, it’s a free for all, which means anyone can buy your .au domain name.
 
This potentially opens your business up to some huge risks;  anyone can purchase your domain name and begin stealing traffic, impersonating your site, or demanding dollars. It’s impossible to determine how likely these are, but the unknown is enough for me to advise action…..The risks to your business include: 
  • Losing traffic and sales 
  • Being charged at a higher rate by someone who purchased your .au domain name before you.
  • Fraud
.au Domain Names

Count down to the 20th of September…

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How to purchase your .au domain name 

To purchase your .au domain name, go to your hosting provider, such as GoDaddy or whoever you use.  It costs roughly $12 per year. After purchasing your .au, you can either: 
  • Redirect it to your .com.au  OR 
  • Park it.

If you need any help/have any questions, just shout.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Reduce your digital marketing costs | Retail World Magazine

reduce your digital marketing costsUnderstanding your customer is key to reduce your digital marketing costs to drive sales and increasing the average order value. According to Hubspot, 42% of businesses do not know their customers. Understanding who your online customer is and what their motivations are provides the foundation for a successful and sustainable eCommerce strategy.

With the cost of acquisition in Australia and globally rising, paying Facebook, Google, or Tik Tok to target “everyone” is fast becoming an unsustainable and expensive digital marketing activity. The average cost to acquire a customer using online advertising is around $30. For most retailers with an average basket size of sub $100, this does not add up. Taking into account production costs, digital platform costs, and shipping, many retailers are losing money on their digital media spend. Knowing your customer reduces the cost of acquisition, increases the average basket size, and drives more in-store and online customers, who are more likely to buy.

At a time when customers are shopping around for the best deal, loyalty is at an all-time low. The costs of digital are escalating. Now is the time to focus on the customer and to review your customer to ensure you are still aligned.  In order to reduce your digital marketing costs.

Read the full article on how to reduce your digital marketing costs at the retail world magazine, page 20.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me. 

The power of social proof | Retail World Magazine

Social proof is one of the most powerful tools retailers, and hospitality providers have at their disposal. When used correctly, it can help persuade potential buyers to make a purchase they may not have otherwise considered.

According to a study by Nielsen, 92% of people trust recommendations from friends and family over all other forms of advertising. With this in mind, it’s no wonder that social proof has become an important factor for online businesses.

Studies have shown that adding social proof elements such as trust seals or badges can also help build confidence for potential buyers.  In addition it  reduces shopping cart abandonment rates. By following these tips, retail and hospitality businesses can use social proof to boost their sales and increase profits.

Think of the last time you visited a new restaurant, beauty salon, or hairdresser or bought a pair of jeans from a brand you generally don’t buy from. What was the process you went through? 

If you are like most of the population, you probably searched on Google, read a few reviews, and then made your decision to buy a product or visit a venue.

Online reviews drive behaviour, conversions and revenue.  In fact, the average customer is willing to spend 31% more on a retailer that has excellent reviews.

Read the full article at the retail world magazine, page 14-15.

I was fortune to work with the retail world magazine and I will be contributing an article each month apart of their monthly magazine.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me. 

Discount codes and Exclusive deals Sunrise

Discount Codes

Discount codes and Exclusive deals Sunrise

This video was originally published on Sunrise. Kelly Slessor talks about the demand for discount codes and exclusive deals while online shopping. 

2.5 million searches a month for discount codes and there is a current spike for these codes online. 50% start their shopping search online, retailers should take advantage of online discounts and exclusive deals. 

 Discover more in the sunrise video above.

Feel free to contact us for more information. 

story

KELLY SLESSOR

Kelly Slessor is a digital expert and has built out eCommerce stores and digital marketing strategies globally for nearly 20 years. Working with multi-million dollar brands and one person bands.

She has shown hundreds of businesses how to get online and grow their revenue.

The Retail Edge was developed through the years of working with brands including Big W, Woolworths, Sainsburys, Gluestore, Showpo and many other small independent brands

Creating Your Story | The Global Human Intelligence podcast

Everyone has a story to tell and storytelling is important for business, personal life, connection and networking. 

One of the best parts about what I do is getting to hang with ridiculously smart people. I absolutely loved our conversation about technology, the importance of story-telling, and the diversity in technology. Love your work, Kiri-Maree Moore thanks for having me on the Global Human Intelligence Podcast.

Listen to our insightful podcast about creating your story HERE.

Connect with Kiri-Maree Moore on Linkedin and Facebook.

Kelly Slessor has been in retail and technology for 20 years and has worked with hundreds of retailers, from Woolworths to the local fishmongers, from Gluestore to hairdressers. She uses a proven methodology to grow your digital presence.

Creating your story

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • The importance of taking care of your physical health (03:32)
  • Technology and human intelligence (06:47)
  • Narrowing the gap between what we want and where we are (10:17)
  • Are online meetings as effective as face-to-face meetings? (12:08)
  • How to stay above the digital noise? (17:38)
  • Creating story as a brand (19:26)
  • Do the stories you create define you? (25:31)
  • Finding out who you want to grow and teach (28:51)
  • Navigating tricky conversations (33:34)
  • Woman discrimination in the corporate world (40:13)
  • How to be smart in the decision table (45:02)
  • What is the HR tickbox? (49:50)
  • Helping others to do better (54:44)
  • Having diversity and inclusivity in the decision table (57:39)
  • The greatest challenge that Kelly has faced (01:00:35)
  • Kelly’s takeaways (01:03:04)
story
KELLY SLESSOR

Kelly Slessor is a digital expert and has built out eCommerce stores and digital marketing strategies globally for nearly 20 years. Working with multi-million dollar brands and one person bands.

She has shown hundreds of businesses how to get online and grow their revenue.

The Retail Edge was developed through the years of working with brands including Big W, Woolworths, Sainsburys, Gluestore, Showpo and many other small independent brands

Do you know your customer?

Do you know your customer?
Understanding your customer is absolutely key to driving growth in digital.  
 
Here’s how a lot of my conversations start……
RETAILER: “Kelly, can you help us drive more traffic and sales?”
ME: “Of course who is your customer?”
RETAILER: “Everyone from 18 – 65……..
ME: ️️️ Sigh….. 🫠 🥲 
 
Let me show you the math….
$100 spend on Facebook Ads per day
Targeting 18 – 65, all genders (21 million people) 
Average clicks to site = 500
Average conversion rate at 0.5% = 2.5 sales per day 
Average Basket Size = $60
Average return on ad spend (ROAS) = $150 
 
For every $1 you spend you are getting a $1.50 return  (take out all your costs, product costs, staff, and digital it means you are probably not breaking even!). Knowing your customer will reduce the cost of acquisition. Drive more customers both into store and online, who are more likely to buy!
Customer persona

Voice of the customer ️

Often we try to sell to customers what we have, instead of understanding what they want. We use our language, instead of their language. Talking to your customer in their voice creates greater connection and engagement and increases sales. To find their voice, look at your reviews. Listen to what people ask for in-store. Use their language on your website and across your social channels.

🗣️ "If you had some magic power and were able to discover exactly what customers are craving, and if you also knew how to produce their dream product at a low price, then you would be guaranteed to get rich! Therefore, capturing the exact Voice of the Customer is like striking gold." 

~Kai Yang, Author of Voice of the Customer: Capture and Analysis

Shane & Kelly Ecommerce Growth Strategy Session (customer)

EOFY Half Day Digital Strategy Session 

Building a sustainable Ecommerce growth strategy that drives conversions and revenue is an exercise that can take some retailers weeks, and months and in some cases doesn’t get completed.
 
Special offer, Shane Lenton, CIO of CUE Clothing Co and Founder of Unified Commerce and I will be running a half-day strategy session for retailers on the 28th of June at 9 am -12 pm. 
 
Shane has over 20 years of experience across a variety of industries including retail, finance, media and government with a track record of delivering industry-leading and awarded solutions.
 
Book into a half day planning session to get access to templates, tools, a framework and over 40 years of experience in growing digital.

Growth hacking with Tim Doyle

Growth Hacking with Tim Doyle

Tim Doyle is one of the most renowned marketing minds in Australia. Tim joined Koala on 21 November 2016 in a strategy role – at a time when the business was 12 months old and already doing $2m a month. In March 2018 Tim was moved into the head of marketing, which he held for 10 months to January 2019. During this period the business grew from $35m to $56m a year – an increase of $21m during his time at Koala. More recently, Tim launched Pilot, a direct-to-consumer brand, and raised more than $8m in funding. Tim is also a growth advisor to Sydney-based design company Canva.

Growth Hacking with Tim Doyle

I did an amazing session with Sandradee Makejev and Sina Klug with City of Sydney in the reboot series. In this session, They covered: 

  • How to market your business
  • How to grow your business and build an audience
  • Insights into growth hacking

Missed this valued packed session? Watch Growth hacking with Tim Doyle session HERE.

All the reboot series downloads, check them out HERE

There are 9 events in total, happening Tuesdays 12 -1 pm. Covering digital platforms, content and storytelling, how to grow your social media following and getting the most out of Google and today’s financial fundamentals. If you would like to rewatch for these events, hit the button below! 

To keep up to date on my events, follow me on Insta and join The Retail Edge Facebook page for tips, tricks, and time hacks. Want to learn more about Ecommerce and growing your online store, click HERE to find out more. 

Nailing your marketing mix with Sandradee Makejev and Sina Klug

Nailing your marketing mix with Sandradee Makejev and Sina Klug
About the speakers

Sandradee Makejev the Founder and CEO of St Frock was working in fashion PR and marketing when she started a humble Bondi Beach market stall. Caught up in the Sydney dust storm of 2009 and looking for a better way to connect with customers outside of the markets she created online fashion boutique St Frock. Through clever use of social media and continuous innovation she has built a $15 million business while remaining self-funded, operating her own DC and employing 35+ staff. Sandradee ranked #7 in the Top 50 People in Ecommerce 2020 and St Frock ranked #1 for Most Engaged Brand on Facebook Australia 2020.

Sina did a degree in Hospitality and Business Management, worked in customer service at the MEININGER Hotels.
Went on to do a masters in Communication and Cultural Management. A self-taught baker Sina Klug and her business partner Jacques Dumont bought a second-hand oven and started selling gluten-free and vegan baked goods at Bondi Farmers Market. Today they have a store in Balmain.

Nailing your marketing mix with Sandradee Makejev and Sina Klug
Nailing your marketing mix

I did an amazing session with Sandradee Makejev and Sina Klug with City of Sydney in the reboot series. In this session, They covered: 

  • Which channels, content, and audience growth strategies do our guest speakers lean on for success
  • Some of the biggest challenges our guest speakers have faced due to growth
  • About some of the most successful campaigns from St Frock and Nutie Donuts
  • Insights into how to grow followers that love you
  • Which channels should you invest in
  • Insights into conversion, content and paid advertising.

Missed this insightful session? Watch Nailing your marketing mix with Sandradee Makejev and Sina Klugl session HERE.

There are 9 events in total, happening Tuesdays 12 -1 pm. Covering digital platforms, content and storytelling, how to grow your social media following and getting the most out of Google and today’s financial fundamentals. If you would like to register for these events, hit the button below! 

Next Session: 31st May 2022: Growth Hacking with Tim Doyle. Register for my session, HERE

To keep up to date on my events, follow me on Insta and join The Retail Edge Facebook page for tips, tricks, and time hacks. Want to learn more about Ecommerce and growing your online store, click HERE to find out more. 

Grow your brand with Instagram with Mya Nichol

Grow your brand with Instagram with Mya Nichol

Mya Nichol teaches entrepreneurs and business owners how to organically grow on Instagram and market to their target audience. Over the last 7 months she taken her own account from 4k to over 140k in followers. She has worked with over 500 clients and has 1000+ students enrolled in her courses & membership.

Grow your brand with Instagram with Mya Nichol

I was fortune to talk to the amazing Mya Nichol with City of Sydney in the reboot series. In this session, Mya covered: 

  • The secrets of the Instagram algorithm 
  • How to grow your Instagram followers
  • Tips to accelerate your business. 

Missed this insightful session with Mya Nichol Watch Grow your brand with Instagram with Mya Nichol session HERE.

Download Mya’s 100 hook ides HERE

There are 9 events in total, happening Tuesdays 12 -1 pm. Covering digital platforms, content and storytelling, how to grow your social media following and getting the most out of Google and today’s financial fundamentals. If you would like to register for these events, hit the button below! 

Next Session: 24th May 2022: Nailing your marketing mix with Sandradee Makejev, founder and CEO of St Frock and Sina Klug, founder of Nutie Donuts. Register for my session, HERE

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me. 

Driving growth with online search with Kelly Slessor

Driving growth with online search with Kelly Slessor

Kelly Slessor is an Ecommerce and digital marketing expert, who drives growth and innovation for retail and other hospitality. Kelly has over 20 years’ of experience, knowledge, models and insights, and she applies this in a practical and easy-to-understand way.

I was fortune to have my own session with City of Sydney in the reboot series and in this session, I covered: 

  • How to use Google as your shop front 
  • How to land the front page of Google 
  • Search engine optimisation (SEO) and search engine marketing basics 
  • How to use free and paid digital marketing to grow your traffic, conversions and revenue 
  • How to improve your visibility. 

Missed this insightful session with Kelly Slessor? Watch Kelly’s driving growth with online search session HERE.

Download Kelly’s SEO Checklist HERE

There are 9 events in total, happening Tuesdays 12 -1 pm. Covering digital platforms, content and storytelling, how to grow your social media following and getting the most out of Google and today’s financial fundamentals. If you would like to register for these events, hit the button below! 

Next Session: 17th May 2022: Grow your brand with Instagram with Mya Nichol, Instagram expert and coach.  Register for my session, HERE