Shopify Peak Sales Season Playbook: Using AI Automation

I am honoured to be chosen to collaborate with Shopify’s Peak Sales Season Playbook alongside some fantastic retail experts to set you up for success for this Peak Sales Season.

I dived into using AI and automation. Here is a sneak peek…..

Sales Season Playbook for Retailers 2023

As we approach the peak sales season, it’s evident that the retail landscape is undergoing a remarkable transformation, thanks to the power of Artificial Intelligence (AI).

AI is revolutionising the retail industry and has the potential to impact every facet of ecommerce. From reducing time-consuming tasks to driving customer engagement and increasing revenue, AI is the secret weapon savvy retailers leverage to drive engagement and increase revenue.

Retailers using AI have seen:

Black Friday AI tools for retailers

Using AI in Ecommerce

Here are some practical ways to use AI in your business:

Develop a digital marketing plan
Write and update product descriptions
Optimise your store for SEO Segment customers
Develop content for social media and ads
Improve customer service functions through AI-powered chatbots.

Developing a Digital Marketing Plan for Peak Sales Season

Developing a digital marketing plan is one of the first areas where AI can make a significant difference. During the peak sales season, having a well-crafted marketing strategy is paramount. AI can assist in optimising your marketing efforts by analysing vast amounts of data to identify trends, predict customer behaviour, and recommend the most effective marketing channels. Tools like AI-driven marketing platforms can help you refine your marketing plan for maximum impact.

Writing and Updating Product Descriptions for Peak Sales Season

Product descriptions play a crucial role in influencing customer decisions. AI can streamline the process of writing and updating product descriptions, saving time and ensuring accuracy. By using AI, you can generate compelling, detailed, and unique product descriptions that speak in the voice of your customer. This enhances the shopping experience and increases your Google ranking for the product keyword.

Optimising Your Store for SEO for Peak Sales Season

Search Engine Optimisation (SEO) is the key to ensuring your ecommerce store gets the visibility it needs during the peak sales season. AI-powered tools can significantly improve your SEO efforts. These tools can analyse keywords, monitor your website’s performance, and suggest changes to enhance your search engine rankings. By optimising your store for SEO with AI, you can ensure that your products are discoverable by potential customers.

Developing Content for Social Media and Ads for Peak Sales Season

Engaging content is the lifeblood of your social media and advertising efforts. AI can assist in content creation, curation, and scheduling, making your campaigns more efficient and effective. AI-powered tools can generate social media posts, curate content that resonates with your audience, and schedule posts at optimal times for engagement. This automation frees up your time to focus on other critical aspects of your business.

Improving Customer Service Functions through AI-Powered Chatbots for Peak Sales Season

During the peak sales season, efficient customer service is essential. AI-powered chatbots are becoming increasingly popular for handling customer inquiries, providing product recommendations, and processing orders. These chatbots are available 24/7 and can handle multiple inquiries simultaneously, ensuring that your customers receive prompt assistance. AI chatbots can significantly enhance customer service functions and improve customer satisfaction.

As you gear up for the peak sales season, remember that AI is your ally in navigating the challenges and seizing the opportunities that come with this high-stakes period. By developing a digital marketing plan, optimising your store for SEO, segmenting your customers, creating engaging content, and enhancing customer service with AI, you’ll be well-prepared to make the most of the peak sales season. Embracing AI technologies can help your retail business thrive in an increasingly competitive ecommerce landscape.

To discover more and how to start using AI, download the Peak Sales Season Playbook.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Online Retailer Conference 2023

This year, I had the incredible honour of chairing the Online Retailer Conference 2023, a prestigious event that brought together some of the brightest minds in the retail industry.

Over the course of two days, we dived into topics that are not only close to my heart but also vital in today’s rapidly evolving world of ecommerce: diversity, inclusivity, and the remarkable ways in which technology is reshaping our shopping experiences.

Ecommerce and Retailer Expert Speakers

The Online Retailer Conference 2023 was a remarkable coming together of thought leaders, featuring an impressive lineup of 110 speakers from both international and local domains. These experts joined forces to share their insights, strategies, and visions for the future of online retail.

Ecommerce Solutions Providers Galore

The event was not just a forum for ideas but also a marketplace for innovation, with 140 ecommerce solution providers and a conference full of the smartest retailers in Australia. Attendees had the opportunity to explore cutting-edge technologies, software solutions, and strategies to propel their online retail ventures forward.

A Focus on Diversity and Inclusivity in Retail

One of the most memorable moments of the conference was sharing the stage with my esteemed brother, Jason Ajai, Founder – InterviewFit, to discuss a topic that lies at the core of our values: diversity in ecommerce. With over 30 years of experience in the field of recruitment, he brought a wealth of knowledge and insights regarding bias, the hiring process, and the immeasurable value that a diverse team brings to a business.

The Power of Diverse Thinkers in Retail

During our session, we underscored a fundamental truth – having diverse thinkers in your team not only fosters a culture of inclusivity but also significantly boosts profits. Diverse teams bring a range of perspectives to the table, enabling more innovative problem-solving and a deeper understanding of customer needs. It was a privilege to stand on that stage and advocate for the importance of diversity in eccommerce alongside my brother, Jason.

Chairing the Online Retailer Conference and Expo 2023 was an experience I will forever cherish. It provided a platform to explore the ever-changing landscape of ecommerce, where technology is revolutionising the way we shop and engage with brands. Moreover, it allowed us to champion the values of diversity and inclusivity, not merely as buzzwords but as integral components of a thriving and forward-thinking industry.

As we look to the future of retail, it’s clear that diversity and technology will continue to play pivotal roles in shaping our shopping experiences. This event was a testament to the incredible potential that lies at the intersection of innovation and inclusion. I’m super proud, privileged, and humbled to share this stage with the brilliant minds and forward-thinkers driving the ecommerce industry into a brighter and more diverse future.

BIO

Sale Tips from a Sales Gun and serial entrepreneur

I was honoured to talk with Victoria Butt, a best-selling author of three books and an Amazon number 1 best seller. She has been a business mentor for hundreds of business owners, leaders and companies, unlocking their potential. 🚀

She is extraordinary and brought an exciting and successful approach to selling and growing your business.

Missed this insightful session with Victoria? Watch Victoria’s sale tips for growth session HERE.

Sales Growth

Consistency is key in sales to achieve success. On average, it takes 3 to 7 follow-ups before a purchase or deal is made, but 80% of salespeople give up after only 2 attempts. You can schedule your follow-ups to save time and maintain consistency.
Strategic planning and disciplined time management are crucial for sales effectiveness. Have confidence in the return on investment (ROI) for your sales efforts.
Successful salespeople possess confidence, enthusiasm and dedication.
Don’t neglect lapsed leads. They can present valuable opportunities. Never delete leads. Keep, delegate or automate them for future opportunities.
Tracking and measuring is essential for understanding performance. Know your numbers and targets. Aim for 7 touch points with prospects, using various communication channels. Consider tools like HubSpot for effective sales management.
Ask your existing supporters for referrals to expand your network. Influencers in partnerships often prioritise the benefits they receive.
Loyal supporters may be fewer in number but have a significant impact on your business.
Sneezers, people who share your content on LinkedIn or leave positive Google reviews, can help spread the word about your business.

There are nine weekly masterclasses on Tuesdays at 12 – 1pm with some of Australia’s leading experts to share their knowledge on themes like digital channels, branding, storytelling and purpose-building with Australia’s leading experts and more.

Check out the next reboot: The secrets to paid online growth with Julie Mathers and Jane Cay. Find out more HERE.

BIO

CITY OF SYDNEY REBOOT SERIES

Unlock the success of the Merivale group

I was honoured to talk with Justin Hemmes, a successful pub mogul and CEO of Merivale Group. 🚀

He is extraordinary, and his story and tips are unreal. Justin’s main tip is to sell your experience and focus on your customers.

Missed this insightful session with Justin? Watch Justin’s transformation of the Merivale group session HERE.

Key takeaways from the success of the Merivale group

Customer satisfaction is the ultimate goal, so cater to their needs and provide a seamless experience. Give your customers an unforgettable experience with live music, events, and extended opening hours. Create unique and memorable experiences that set your business apart.
Customer service should be the driving force of your business, with technology as a supporting tool. Your customers are your best marketing tool, so nurture them with care.
Covid has provided an opportunity to reset and improve your business. Embrace challenges with determination and resilience.
Think big, invest in your people, know your numbers, and trust your gut. Surround yourself with support and knowledge to empower your business.
Believe in yourself and have confidence in your abilities because if you don’t, no one else will. If you don’t take risks, you don’t make diamonds. Back yourself when taking risks.
Technology can facilitate your business operations, including payments, customer data, and booking systems. Continuous improvement and training are crucial for success.
When it comes to funding, choose the right bank or lender that will support you through both the good and bad times. Build honest and open relationships with them.
While margins are important, ultimately, revenue is what keeps your business running, so focus on driving sales and generating income.

Next Session: 16th May 2023; Start selling more to more customers with Victoria Butt, Sales mentor. Register for this session HERE.

BIO

Using AI technology to grow retail

In today’s rapidly evolving retail landscape, staying ahead of the competition requires embracing cutting-edge technologies. AI (Artificial Intelligence) has emerged as a game-changer for retailers, enabling them to streamline processes, enhance customer experiences, and drive growth. Here are four transformative AI technology tools: ChatGPT, MidJourney, Descript, and Maverick that can help retailers achieve remarkable results.

I got to speak to Jaynie Seal about using AI tech to grow retail. This really is a pivotal moment in history. We can’t ignore it. Australian retail has the opportunity to be global leaders in this space, Small to medium retailers have an opportunity to reduce costs and increase their revenue – AI needs investment and education.

ChatGPT Masterclass

Transcript

ChatGPT Masterclass

This is a sneak peek into my ChatGPT for the Ecommerce masterclass.

You will learn the following:

✅ ChatGPT Fundamentals to get you started with understanding what it is and how it works.

✅ Prompt Mastery to help you craft powerful prompts for better outcomes.

✅ Train ChatGPT in the voice of your customer and brand.

✅ Content Creation to master content writing for engaging content.

✅ Ad Copywriting to craft compelling headlines, product descriptions, social media ads, and search ads with ChatGPT’s help.

✅ Email Marketing to write captivating subject lines, develop email sequences, and create persuasive email copy.

✅ Integration and Execution to seamlessly implement ChatGPT-driven processes within your business.

Join me at ChatGPT for Ecommerce masterclass to discover the benefits of ChatGPT, streamline your operations and improve your sales and conversion rate.

Transcript

Chat, G P T and AI languages, taking the world by storm and with a combination of excitement and fear. Well, joining me live is ecommerce coach and entrepreneur, Kelly Soor. Thank you so much for joining us. Hi. This is a very, uh, exciting but scary avenue and you’ve been working at it for well over 10 years, so, Tell us what is chat G P T first of all?

Well chat G P T is kind of a consumer based model, so it’s open to everyone and what it allows us to do is create content, create technology at a really fast pace. It allows us to input prompts, so input information, and get masses of pieces of information back out of it. So, okay. We’ve got a bit of a demonstration to show people on the tele there because I mean, you basically can just.

Put something in and it just. Types it away. There you go. So yeah, an example would be a media release, for example. Yeah, absolutely. So what we are seeing actually is a piece of content, like an email marketing campaign, especially in retail email marketing campaign newsletter, a PR release that used to take five to six hours to produce.

It’s actually only taking 30 minutes to produce. So we’re saving a lot of time and money using these tools. Saving a lot of time and money, but a lot of people are concerned about job losses and IP Absolutely. And all that, and whether it’s correct or not. Absolutely. So there’s a, there’s, there’s so many issues with it.

You know, I’m the eternal optimist. There’s the ethical issues, there’s the legal implications, there’s ip. You know, stealing people’s ip. I think, you know, AI plus human is nirvana. You know, you can’t just produce a piece of content using an AI tool and expect that to be, you know, the best piece of content.

You have to inject human into that. So I think where we, where we combine the two, the AI technology and the human mm-hmm. That’s where we are gonna get great pieces of information out of it. We see what’s happening online with certain platforms, um, very dangerous sort of conditions, misinformation, and the like.

This seems to be going through leaps and bounds. This AI technology chat, G P T. What do we have to do in terms of government regulations? Yeah, uh uh and I think the scary thing is we don’t actually know what it can produce yet. We don’t actually know the implications going forward in the future. So from a government regulation P point of view, we’ve gotta jump on it quickly and we’ve gotta actually put some regulation in place around it.

For me though, the exciting. Part is, you know, if you think about the industrial revolution, when the farmer started driving the tractor, you know, the farmers that survived and thrived were the ones that actually jumped on the tractor. Mm. Not the ones that continue to hand sew all of their, their seeds.

Yep. So you’ve gotta move with the times, but we hope, hopefully we have the, uh, regulations that are needed. The, the recent federal budget, uh, a lot of startups have expressed that, uh, there wasn’t, uh, a great deal of money in this. Sector, there’s a lot of missed opportunities. Do you think we need to see more money?

Absolutely. This is a pivotal point in history. Mm-hmm. And it, it is a pivotal point in our history in that, you know, again, going back to Industrial Revolution that made. Millionaires, it made economies. It, it changed the Indu industries, and this is another pivotal point that needs investment. There is an opportunity for Australia to be the leading country in this space, but it does need and require education and investment.

We’re hearing a lot of students perhaps enjoying it, getting a lot of assignments done. Yeah. Maybe, uh, their content isn’t correct and maybe they’re not meant to at the moment, but, uh, you know, not just, uh, students of course, but people in the film industry, for example, they’re on strike overseas and they’re certainly worried about their IP and creativity being lost.

Mm-hmm. Again, you know, I come back to, if you’ve got a human, the person that’s going to create the best imagery, On, you know, some of the AI platforms is someone that’s been used to creating imagery themselves. So a photographer, you know, the person that’s gonna create the best content is a journalist. So actually, if you pair those two together, I think that it reduces the fear.

Mm-hmm. And I guess if you wind back the clock and you think of electronic music, for example, a lot of musicians were in fear of that. And, and again, they have lost jobs, but then you have. Different careers like DJs and electronic music directors and so forth. Mm-hmm. And there’s a lot in the music space that’s happening.

There’s some, some regulations coming in around ip. The EU have just, um, announced some regulations around IP and, you know, using IP and ai. So we are gonna see some changes in that. And are you concerned about people losing jobs? I mean, it, it happens obviously with technology and change, but is there gonna be a, a big loss?

Absolutely. But, The upside of that is there’s going to be a lot of job creation as well. Mm-hmm. So we’re already seeing things like engineering prompts. We’re already seeing things like ai, copywriters, you know, we we’re going to see a lot of jobs that are created out of this as well. Are we seeing them in TAFE and universities coming forward as well?

We are seeing the education system, you know, embracing this and, and developing more courses around this. And we’re actually, you know, we’re seeing that here and over overseas as well. And I know you do a lot of Euro master classes and you have one coming up. Yeah, I have one coming up for retail. So there’s one Wednesday the 17th.

Um, it’s a two hour masterclass and this is a real practical, here’s how to use ai. Cause I think a lot of what’s out there in the press at the moment is very theoretical, but this is a how to use it to create content, to reduce the time taken to actually produce emails and then to increase your. Speed and your revenue, and what has the success been so far that you’ve seen?

Well, we tried it. We’ve been testing it with a lot of retailers, so we tried it with one retailer and within 10 days we produced a thousand pieces of content and we increased their organic cert, so traffic to their website by 200%. Wow. Gosh. It’s very, yeah. Ex exciting, but scary at the same time, and, uh, fascinating to watch it.

And again, you’ve been doing it for 10 years. Mm. Yeah. And it’s, it’s, you know, the things we could do 10 years ago mm-hmm. You know, would take me, it took me two years to develop an AI platform 10 years ago. It would take me about two months to develop the same platform today. Incredible. Great to see you.

Thank you so much. Lovely to be here. Thanks for And Happy Mother’s Day. Same to you. Happy you done this morning. My boys cook me breakfast. Oh, lovely. Welcome to have. And um, they put me bacon and avocado and yeah. And they spoiled me this morning. Oh, that’s lovely. Do they normally cook for you? Well, sometimes.

Yeah, sometimes. Sometimes. Yeah. Fantastic. You’ve got a good afternoon planned. I have a lovely afternoon of playing soccer, actually. Oh, there you go. And the boys are coming to work. You’ll good at soccer, aren’t you? I don’t mind it. Yeah. Yeah. Excellent. Multi-talented. Thanks, Kelly. Thanks for having me.

Revolutionising Customer Interactions with ChatGPT

AI-powered chatbots have revolutionised customer interactions by providing personalised and efficient support. ChatGPT, an advanced language model, enables retailers to create intelligent chatbots that can handle customer queries, recommend products, and even simulate natural conversations. By leveraging ChatGPT, retailers can enhance customer engagement, provide instant assistance, and drive sales conversions.

Enhancing Customer Journeys with MidJourney

Optimising the customer journey is a top priority for retailers seeking to deliver exceptional experiences. MidJourney, an AI-driven platform, helps retailers gain valuable insights into customer behaviour and preferences at different touchpoints. By analysing data from multiple channels, MidJourney enables retailers to identify pain points, personalise interactions, and tailor marketing efforts to specific customer segments. This enhances the overall customer journey and increases the likelihood of conversion.

Transforming Audio and Video Content with Descript

Audio and video content play a crucial role in modern retail marketing strategies. Descript, an AI-powered editing tool, empowers retailers to streamline the creation and editing process for audio and video content. It utilises advanced speech recognition and transcription capabilities, allowing retailers to easily edit, caption, and enhance their multimedia assets. With Descript, retailers can create compelling audio and video content that captures attention and drives engagement.

Data-driven Decision Making with Maverick

In the digital age, data is a valuable asset that can inform strategic decision making. Maverick, an AI-powered analytics platform, empowers retailers with actionable insights derived from vast amounts of data. By leveraging machine learning algorithms, Maverick identifies patterns, trends, and correlations within retail data, enabling retailers to make data-driven decisions related to inventory management, pricing strategies, marketing campaigns, and more. With Maverick, retailers can optimise their operations, improve profitability, and stay ahead of market trends.

The Future of Retail: AI-Powered Growth

The convergence of AI technology and the retail industry has unleashed a new era of growth opportunities. By harnessing the potential of tools like ChatGPT, MidJourney, Descript, and Maverick, retailers can achieve the following:

Personalised customer experiences: AI technology enables retailers to deliver tailored recommendations, personalised messaging, and targeted offers that resonate with individual customers.
Improved operational efficiency: AI-powered tools automate time-consuming tasks, such as customer support, data analysis, and content creation, freeing up resources for strategic initiatives.
Enhanced decision-making: AI algorithms provide valuable insights into customer behaviour, market trends, and operational performance, enabling retailers to make informed decisions that drive growth and profitability.
Increased customer engagement: AI-powered chatbots, personalised content, and data-driven marketing campaigns help retailers engage customers at every stage of their journey, fostering loyalty and advocacy.

AI technology is reshaping the retail landscape, offering unprecedented opportunities for growth and innovation. By harnessing the power of tools like ChatGPT, MidJourney, Descript, and Maverick, retailers can unlock new levels of customer engagement, operational efficiency, and data-driven decision-making. Embracing AI technology is no longer a luxury but a necessity for retailers looking to thrive in the digital era. By staying ahead of the curve and leveraging AI tools. Learn more at my ChatGPT for Ecommerce masterclass.

BIO

Benefits of ChatGPT for Your Ecommerce Business

In today’s digital age, ecommerce has become a vital part of our lives. With the rise of online shopping, it has become essential for businesses to establish a strong online presence. One crucial aspect of this is creating compelling and effective content for your ecommerce brand.

This is where ChatGPT and my ChatGPT for Ecommerce Masterclass comes in.

ChatGPT is changing the retail landscape, having reached one million users in just five days and now has 1.16 billion users in less than eight months.

It is a cutting-edge AI technology that can help you create powerful content for your ecommerce brand.

BUT what are the benefits of ChatGPT for your ecommerce business…. read to find out more.

What is ChatGPT and How Does it Work?

ChatGPT is an AI language model that uses natural language processing (NLP) to generate high-quality text. It is based on the GPT-3 architecture and has been trained on a vast amount of data, making it one of the most advanced AI language models available today. With ChatGPT, you can generate high-quality content for your ecommerce brand with just a few clicks.

Benefits of ChatGPT for Your Ecommerce Business

There are the benefits of ChatGPT for your ecommerce business:

Saves Time and Effort

Creating compelling and effective content can be time-consuming and require significant effort. However, with ChatGPT, you can generate high-quality content in a matter of minutes, saving you time and effort. This means that you can focus on other aspects of your ecommerce brand, such as marketing and customer service.

Consistent and High-Quality Content

Consistency is key when it comes to building a strong ecommerce brand. With ChatGPT, you can ensure that your content is consistent and of high quality. The AI technology generates content that is error-free and grammatically correct, helping you maintain a professional image for your brand.

Enhanced SEO

Search engine optimisation (SEO) is essential for any ecommerce brand that wants to rank high on search engine results pages (SERPs). ChatGPT can help you create SEO-friendly content that contains relevant keywords and phrases, making it easier for search engines to crawl and index your website. This, in turn, can improve your search engine rankings and drive more traffic to your site.

Personalised Content

Personalisation is becoming increasingly important for ecommerce brands. With ChatGPT, you can generate personalised content that speaks directly to your target audience. By tailoring your content to your audience’s needs and preferences, you can improve engagement and build stronger relationships with your customers.

Cost-Effective

Hiring professional content writers can be expensive, especially for small ecommerce brands with limited budgets. With ChatGPT, you can generate high-quality content at a fraction of the cost, making it a cost-effective solution for your ecommerce brand.

How to Use ChatGPT for Your Ecommerce Brand

Using ChatGPT for your ecommerce brand is easy. All you need to do is provide the AI technology with some basic information about your brand and the type of content you want to generate.

This can include product descriptions, blog posts, social media posts, email campaigns and more.

Once you have provided this information, ChatGPT will generate high-quality content that meets your requirements. You can then review and edit the content as needed to ensure that it aligns with your brand’s voice and messaging. Discover more of the benefits of ChatGPT at my masterclass.

This image was created with AI (Midjourney)

Tips for Optimising Your Content with ChatGPT

While ChatGPT can generate high-quality content, there are some tips you can follow to optimise your content further. These include:

Incorporating Relevant Keywords

As mentioned earlier, incorporating relevant keywords and phrases can help improve your SEO rankings. Be sure to include relevant keywords in your content to make it easier for search engines to identify your content and display it to relevant users. ChatGPT aids you identify the most relevant and effective keywords to use in your content, ensuring that it is optimized for search engines.

Focusing on Your Target Audience

One of the most important aspects of creating effective content is understanding your target audience. ChatGPT can help you identify your target audience and generate content that resonates with them. By understanding your audience’s needs, interests, and pain points, you can create content that engages them and encourages them to take action.

Personalising Your Content

Personalisation is a key trend in ecommerce and can help you connect with your audience on a deeper level. ChatGPT can help you personalise your content by generating tailored product descriptions, email copy, and social media posts that speak directly to your audience’s interests and preferences.

Ensuring Accuracy and Quality

While ChatGPT can help you generate high-quality content quickly, it is important to ensure that the content is accurate and meets your brand’s quality standards. Be sure to review and edit the content generated by ChatGPT to ensure that it is error-free and aligned with your brand’s tone and style.

Using ChatGPT as a Tool, Not a Replacement

Finally, it is important to remember that ChatGPT should be used as a tool to support your content creation efforts, not as a replacement for human writers. While ChatGPT can generate content quickly and efficiently, it is still important to have a human touch to ensure that the content is authentic and aligned with your brand’s values and voice.

By following these tips, you can ensure that your content is optimised for search engines, resonates with your target audience, and meets your brand’s quality standards.

ChatGPT is a powerful tool that can help ecommerce brands generate high-quality content quickly and efficiently. By leveraging the benefits of ChatGPT, you can create content that engages your target audience, improves your SEO rankings, and drives conversions.

However, it is important to remember that ChatGPT should be used as a tool to support your content creation efforts, not as a replacement for human writers. By following the tips outlined in this article and using ChatGPT strategically, you can optimise your content creation process and achieve greater success for your ecommerce brand.

ChatGPT for the Ecommerce masterclass

This is a sneak peek into my ChatGPT for the Ecommerce masterclass.

You will learn the following:

✅ ChatGPT Fundamentals to get you started with understanding what it is and how it works.

✅ Prompt Mastery to help you craft powerful prompts for better outcomes.

✅ Train ChatGPT in the voice of your customer and brand.

✅ Content Creation to master content writing for engaging content.

✅ Ad Copywriting to craft compelling headlines, product descriptions, social media ads, and search ads with ChatGPT’s help.

✅ Email Marketing to write captivating subject lines, develop email sequences, and create persuasive email copy.

✅ Integration and Execution to seamlessly implement ChatGPT-driven processes within your business.

Join me at ChatGPT for Ecommerce masterclass to discover the benefits of ChatGPT, streamline your operations and improve your sales and conversion rate.

BIO

Business Networking for Growth

I was honoured to talk with Janine Garner, a best-selling author of three books and an Amazon number 1 best seller. She has been a business mentor for hundreds of business owners, leaders and companies, unlocking their potential. 🚀

She is extraordinary and brought an exciting and successful approach to networking and growing your business.

Missed this insightful session with Janine? Watch Janine’s Business networking for growth session HERE.

Download Janine’s Free resources to master the art of networking.

Key takeaways from Business Networking for Growth session

Build meaningful relationships: Remember that business is not just about profits but about building relationships with people who can support and collaborate with you.
Seek out different perspectives: Don’t just connect with people similar to you. Look for individuals who have different experiences and perspectives to learn from and broaden your understanding.
Embrace networking: Business Networking can be transformational and help you feel less alone in your business. Don’t view it as a chore, and instead of feeling overwhelmed by a lack of resources, confidence and networks, make time for quality interactions that can lead to sales and growth.
Reflect on your progress: Take time to reflect on where you are, where you want to be and who can help you overcome any roadblocks. As you grow, surround yourself with people who can help and support you.
Identify the key people you need to know, including:

Promoters are the ones who market, explore and inspire you.
Spit crew are the ones who care about you and your well-being and balance you.
Teachers are the ones who guide you and help you understand the steps to success.
Butt kickers are the ones who keep you accountable, tell you the truth and accelerate your business.

Focus on key relationships: 20% of customers can drive 80% of your revenue. Focus on optimising these relationships and turning them into influential cheerleaders for your brand.
Don’t underestimate the value of your existing connections – be clear on your ask and ask your one key question. This can help to ensure that you receive the information or support you need and make it easier for the other person to understand how they can help you.

Next Session: 9th May 2023; Networking for growth with Justin Hemmes, CEO of the Merivale group. Register for this session HERE.

Benefits of Business Networking

Partnerships and Collaborations

Benefits of Partnerships

Benefits of Business Networking

Benefits of Business Networking:

Increased opportunities: Networking provides the opportunity to meet potential customers, partners, and collaborators, which can lead to new business opportunities.
Increased visibility: Networking helps to increase your business’s visibility and awareness in the market, which can lead to more customers and referrals.
Access to knowledge and resources: Networking allows you to connect with people who may have skills, knowledge, or resources that can benefit your business. This can include access to funding, industry-specific knowledge, or new technologies.
Building relationships: Networking provides the opportunity to build meaningful relationships with others in your industry, which can lead to long-term collaborations, partnerships, and friendships.
Brand building: Networking can help to build your brand and reputation within your industry. By attending events, speaking at conferences, and engaging with others in your field, you can establish yourself as a thought leader and expert in your area of expertise.
Learning opportunities: Networking events often feature speakers and workshops that provide valuable insights into industry trends, best practices, and new technologies. This can help you stay up-to-date with the latest developments in your field and improve your business’s performance.
Support and encouragement: Networking can provide emotional support and encouragement when you face challenges in your business. By connecting with others who have faced similar challenges, you can gain new perspectives, ideas, and advice for overcoming obstacles and achieving your goals.

Partnerships and Collaborations

Using Business Networking for Partnerships and Collaborations:

Networking is a powerful tool that can help businesses establish partnerships and collaborations. The process involves creating and nurturing relationships with individuals or organizations that can benefit your business in various ways. By attending networking events, trade shows, and conferences, businesses can connect with potential partners and collaborators who share similar goals and interests.

Networking is not just about exchanging business cards or pitching your products or services. It is about building meaningful and long-lasting relationships that can lead to mutually beneficial partnerships and collaborations. When you connect with someone, you should aim to learn more about them and their business, listen to their needs and challenges, and offer your help and support in any way you can.

Networking can help businesses find new suppliers, customers, and investors, but it can also help them find new partners and collaborators. Collaborations can take many forms, such as joint marketing campaigns, co-branded products, or shared resources. By working together, businesses can leverage each other’s strengths and achieve more than they could on their own.

To use networking to get partnerships and collaborations, businesses need to be proactive and strategic. They should research potential partners and collaborators, attend relevant events and conferences, and build relationships based on trust and mutual respect. Networking takes time and effort, but the rewards can be significant, as partnerships and collaborations can help businesses grow, innovate, and succeed in a competitive market.

Benefits of Partnerships

Benefits of Partnerships and Collaborations for ecommerce businesses:

Partnerships and collaborations are essential for the growth and success of ecommerce businesses. Some of the key benefits of forming partnerships and collaborations include:

Increased exposure and reach: Collaborating with other businesses provides access to their customer base and network, increasing the reach of your brand and products.
Cost-effective marketing: Collaborating with other businesses allows you to pool resources and conduct joint marketing initiatives. This can save costs and increase the effectiveness of marketing efforts.
New product development: Partnerships can lead to the development of new products or services, combining the strengths of each partner to create something unique and valuable.
Increased credibility and trust: Partnering with reputable and well-established businesses can help build credibility and trust with your target audience, increasing the likelihood of sales and repeat customers.
Shared resources and knowledge: Collaboration provides an opportunity to share knowledge and resources, which can help both parties to improve their operations and achieve common goals.
Diversification: Collaborating with businesses that operate in different markets or industries can help ecommerce businesses to diversify their offerings, reducing risk and increasing revenue streams.

In conclusion, partnerships and collaborations can bring many benefits to ecommerce businesses, helping to increase exposure, credibility, and revenue while also promoting innovation and growth.

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Digital storytelling that connects and engages

I was honoured to had a yarn with the inspiring Kylie Captain. In this session, Kylie shared her powerful story and she gave advice on creating digital storytelling that connects and engages.

We did live demo on how to share your digital story and how to cut through the noise.

Missed this insightful session with Kylie? Watch Kylie’s Digital Storytelling session HERE.

We challenge you to share your story digitally and tag us in your digital story @the_retailedge as we would love to your story!

Key takeaways from Digital storytelling session

Share a purposeful story to connect, reflect, and make an impact with your audience.
Relatable and authentic storytelling builds trust and creates a relationship with your audience.
Overcome imposter syndrome by aiming to inspire just one person through your storytelling without worrying about perfection.
Your passion and purpose are crucial in storytelling. Show your customers why you started, what drives you, and why you love what you do.
Be comfortable in sharing what you want and how much you want to share.
Storytelling videos connect us to real life and ground us in reality.
Use the background in your video to offer insight into your world and reflect your work, such as filming in your store.

Watch the Live Demo: How to create and share your story digitally below.

Next Session: 2nd May 2023; Networking for growth with Janine Garner, Business mentor, CEO and bestselling author. Register for this session HERE.

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Chatgpt Prompt

Live Demo Transcript

Track their process

Chatgpt Prompt

write a 1-minute video script for Kelly Slessor explaining what she does and why she does it. make it fun and engaging and use the 3 Three-Act Structure in the first act, set the stage and introduce the characters) of the story. In the second act, present a problem faced by the character(s) and build up the tension. In the third act, deliver the climax of the story by resolving the problem (with your product or service). Do not use a narrator.

Live Demo Transcript

What I’m gonna do here is I’ve written a little prompt for it. Now the thing is with chat, g t is, the better you can get at promoting it, the better the result will be in return. So let’s say for instance, you want it to write 10 Instagram captions or an email to the education department, um, asking them to, asking for you to come and, you know, suggesting that you come and speak to them about what you are doing.

It’ll write that for you, but you need to tell it. As much information as you can and to write the best thing. If anyone has questions on this, put it in the. So this is a little prompt I’ve written earlier on. Um, Rachel will drop the link to open to chat open AI in chat g p t in the link in the chat as well.

And it’s a free tool by the way. You don’t have to pay for this. So I’d asked it to write a one-minute video script for Kelly Slessor is all very vain explaining what she does and why she does it. Make it fun and engaging cuz I do believe I’m fun and engaging sometimes and use the. Act structure. So this is a kind of process for writing stories.

So in the first act, set the stage and introduce the character of the story in the second act, present a problem faced by the character and build up the tension in the third act. Deliver the climax of the story by resolving the problem with your product or service. Do not use narrator cuz I don’t want someone to talk for me.

I’m going to do the video myself. So I’m gonna hit return on. And it’s writing a script for me. It’s got me walking down a busy city street, so I’m in the city of Sydney. I’m walking down Pit Street and it’s got, it’s writing a script. Hi there. My name’s Kelly Slather and I’m a bit of a tech geek. Ever since I was a little girl, I’ve been fascinated by the world of technology and how it can change the way we live and work.

This is totally on point, but as I get older and start or got older and started to work in the retail industry, I noticed a problem. So many businesses were struggling to keep up with the rapid pace of technology. Think Kylie, you just said that earlier, and they were missing out on opportunities to grow and connect with their customers.

That’s why I started my own company. Let me come back up here, but it hasn’t always been an easy journey for me. This talks about my past, which I’m not gonna go into. Um, and today I’m here to help businesses like yours succeed in the digital world. The problem I see many businesses face is they struggle to keep up with the fast-changing digital landscape.

So what I want you all to do, if you cannot write a little script for yourself, a little video script, you’ll get Jack GP to do it that wrote that for me in literally one. Like it. It was. That’s how quick it was. Use that as a practice tool. Okay, so now that we’ve written the script, the next thing I’m gonna show you is how to then put that into digital content.

All right. So I’m just gonna share my screen here. Give me one second. Can everyone see my phone screen? Awesome.

So I’m gonna go into Instagram. I’m gonna click on Instagram. I’m just gonna come out of this. I just wanna make sure everyone could see that. Could you see that? Yeah. Okay. Awesome, awesome, awesome. I just can’t see you when I’m sharing my phone screen, which is fine. Now that I know you can see it, I’m back in.

All right, so I’m gonna come into Instagram. I’m gonna come out of there cause that’s an awful shot. Alright. Okay. Now I’m gonna click on the little plus button at the bottom. There’s a little plus button right at the bottom of Instagram. This is my son. This morning I was doing his hair. Um, and I’m going to go across to reels.

So at the bottom you’ve got reels. So you can see there. You’ve got me and you’ve got me on my phone. You can see me now. I am extremely vain, so I’m gonna put a filter, filter on it. You don’t have to put a filter on it, but if you want, there’s a little filter button at the bottom for the vein, ones in the room.

And I’ll, it’s not just about being vain actually, for me, honestly. Sometimes I just don’t have the time to do my makeup, so putting a little filter on it just means that it’s another thing that’s gonna stop me from procrastinating from making the video. All right, then I’m gonna click and hold this button.

Hi, my name’s Kelly Slessor. I’m an ecommerce coach. I specialize in digital. My passion is about helping small businesses grow online. Alright, you don’t need any more. You’ve got the disc. Okay. Then I’m gonna click the next button. Okay, we’re gonna stop that cuz otherwise you’re gonna hear me on repeat and there is nothing worse than hearing your own voice over and over again.

All right, then I’m gonna click on the little smiley face at the top. I’m gonna click on captions. I’m just gonna make sure before I do, everyone can still hear me. Everyone can still hear me. Awesome. Okay, let me just share my screen again.

Me voice. I’m just gonna, I’m just gonna stop that. No. Okay. So what I’ve done is I hit the little smiley face, the little smiley face, and I’ve clicked on captions. So what it’s then done is transcribe it and put captions over the top. So if I click, I’m done. I’ve got my name now. I’m just gonna drag that.

Hi, my name’s Kelly Slessor That’s a great resting. Um, now it’s got that. And if I click play,

you had enough of me. I’ve another great resting face. All right, I’m now gonna download that to my phone. So I’ve got my script, I’ve got my video, and I’ve downloaded it to my phone. And I’m gonna stop you looking at that awful picture now. If you’ve got longer form video, I’m gonna get off that picture cause that’s embarrassing.

If you’ve got longer form video. So let’s say Kylie, for instance, you wanna narrate a bit of your book. That doesn’t work on Instagram, unfortunately. So you know, you can only go up to, I think it’s about 90 seconds on Instagram for an Instagram reel. So let’s say for instance, you wanted to do a longer form video.

So you, you do a video on your, on your computer, you record the video. Then what I use is a tool called Script. So Descript is a transcribing tool. It’s a, you can use a free version of it. It keeps a watermark on there, but you know, some people are okay with that. Um, and some people prefer to pay for it.

It’s not that expensive though. I think it’s about 20 or $30 a month. Um, okay, so I’m just gonna create a new project in here. I’m gonna choose a file to transcribe. I’m gonna find a video of me. So there’s another video of me that I did recently. I’m gonna open up that. Now. What that’s going to do is start to transcribe that video.

So it’s about, it’s gonna start putting words on the video. So if it’s a long form video or for. I don’t wanna use, um, Instagram to do this. I can just record it straight onto here. Um, it’s now transcribing that, so it might take a couple of seconds and that will get up to, it’s not a big video, so it shouldn’t take too long, but that will get up to a hundred percent.

What that will then do is take all of my words that I’ve said and it will put them in written format. So here you go. Transcribing a hundred percent. So there’s five things that are fundamentally going to affect retail this year in the online space. Number one is connected commerce. Now, one of the things this always does is spells my name incorrectly.

So, oh, let just stop that one. Let just do that. Okay. Um. Here, I can literally change some of the wording in here. So if I wanted to, if it says lesser, which is how it spells my name, normally I could just change that to lessor. Um, so I can go in here and rewrite this. Now, what I can do now that I’m in here, and you remember, you can watch this back later if you need it in slow emotion.

I click on the text button, I’m gonna click on the captions. And you are gonna see now, watch this. Watch this magic happen.

There you go. And you now have a piece of video content that you can send out to the world that looks professional, that is transcribed, that uses a script that hopefully you are comfortable with. Now, the last little trick that I use before we get into questions, the last little trick I use is I then copy and paste that trans.

Back into my chat, G p t, so it learns more about me and learns how to talk in my voice. So I’m gonna close that down and I’m gonna come back in here and I’m gonna go, I’m going to teach you, teach you about me. I’m going to feed you information, feed you information about my style.

Sure. What kind of information would you like to share? I’m just gonna paste that video’s trans. And then what it says, it’s gonna break that down for me. So it’s getting to know me. So each time I ask it to do something, chat, g p t is doing it more and more in my voice. So more and more it’s imitating me and using my language, which again, saves me time in overthinking.

Okay. I am gonna ask now we’ve got, we’ve got 10 minutes left for q and a. But I’m gonna ask in the chat, who is comfortable with sharing their story digitally? Oh, we lost the sound. Did we lose the sound again? Can everyone hear me? I can. Okay, perfect. Alright, perfect, perfect, perfect. Who is comfortable with sharing their story digitally?

Jules, you go. I cannot wait to see you. Hula hoop. Andrea awesome. Angela Angelica. Perfect. All right. I would love you to tag me in your story and so I can share with the beautiful lady that is Kylie. All right, Kylie, are you comfortable to share your story today? Yes. We’re gonna share it now. So this is one that Kylie did earlier.

Um, can you drop it in the chat, Rachel?

See if Rachel dropped it in the chat. Awesome. Okay, so let me just share that. Bear with me one second. I’m just gonna share. Now I realize I didn’t share sound earlier on, so you might have seen me but not actually heard me sharing the sound, but now you can see on here. Alright. So here we go. This is one Kylie did earlier that’s going out to the world.

Hi everyone. My name’s Kylie, captain. I’m Aga Milroy, author and educator and founding director of Dream Big Education, wellbeing and Consulting. I’ve authored two books, dream Big and Imagine the What If and Be that Teacher who makes a difference and lead Aboriginal education for all students. That one was co-authored with Dr.

Kathy Burgess, that teacher who made a difference for me, we thought as Ed educated, As we could share our, a combination of unique experiences to share our yarns to make a difference, uh, for educators across the country. I’ve also created a deadly goal setting journal as well that’s making a difference in the lives of many.

This year, I’ve started my own business where I’m facilitating student programs, teacher programs. Consultancy, cultural capability sessions, and just anything really that aligns with my passion and purpose. I trained as a primary school teacher, and this is my first year in business and I’m super excited to get out there and share my story and hopefully make a difference in the lives of many.

And that you’re Kylie and that you’re, that’s so beautiful. I love it. Absolutely love it. We will send that to you so that you can share your story today. And anyone else, please, please, please share your story.

Track their process

As part of our commitment to transparency and accountability, we will provide regular updates to our sponsors on the progress of their sponsored businesses. These updates will include detailed information on the milestones achieved by the businesses, and any challenges they may be facing.In addition, we will also provide our sponsors with detailed reports on the impact of their sponsorship on diversity and inclusivity in Ecommerce. These reports will include key metrics such as the number of businesses that have been sponsored and the percentage.

Working with Influencers

I was honoured to talk to the Taryn Williams of Wink Models and Hash Gifted. In this session, we discuss working with influencers and scaling your business and brand awareness with influencers.

Taryn reviewed and provided feedback on businesses who have volunteered case study;

Mandy Dean from Salty Cheeks.

Missed this insightful session with Taryn Williams? Watch Tayrn’s Creating a brand with influence session HERE.

Download our influencer checklist to optimise your business with influencers.

Key takeaways from working with influencers

Have a clear reason for using influencers, whether for brand awareness, repositioning, or reaching new audiences. Choose influencers who align with your brand’s values and purpose rather than focusing on vanity metrics.
49% of consumers depend on influencers’ recommendations on social media as a trusted voice of authority. Identify your customer persona and their cross-platform use to effectively cater to and serve their needs.
Be creative in your influencer’s content creation and solve their pain points to bring value to your customer.
Establish a clear approval process and clarify content ownership rights.
Key performance indicators to track are reach, engagement, content quality and brand sentiment.
Engage with customers by replying to comments, answer frequently asked questions and solve pain points in Instagram highlights.
Use discount codes and bitly links to track sales influencers.
Map your customer journey and make it easy for them to convert. Use shoppable links, links in bio and Instagram highlights to guide the customer journey.

Next Session: 4th April 2023; Finding power in your voice and story with Kylie Captain. Register for this session HERE.

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Ecommerce predictions for 2023

The online retail space constantly evolves, and staying ahead of the curve can be challenging. Here are my Ecommerce predictions for 2023 that will significantly impact the industry. Let’s look at these five factors and what they mean for retailers.

1. Connected Commerce

Bridging the Gap Between Online and In-Store Sales

My first Ecommerce predictions for 2023 is connected commerce.

While online sales have steadily increased, there is still a significant gap between online and in-store conversion rates. On average, online stores have a 2% conversion rate, while physical stores boast a 30% conversion rate. (yes, there are bots, and consumers are more likely to browse online – but the gap is still too big)

Fixing the digital experience is crucial, but connecting consumers more seamlessly to physical stores is also necessary. This is where Connected Commerce comes into play. Connected Commerce is about providing consumers with a seamless experience across all channels, whether they’re shopping online or in-store.

One company that is leading the way in Connected Commerce is Brauz. Brauz offers various services, including click-and-collect, reserve in-store, and even Uber delivery. By providing consumers with multiple delivery options, retailers can increase the likelihood of conversion and offer a more personalised experience.

Another company making strides in Connected Commerce is The Wishlist. The Wishlist is an online and in-store wishlist that allows consumers to save items they are interested in and purchase them later. This encourages repeat purchases and provides retailers with valuable consumer preferences and behaviour data.

While the concept of omnichannel retail has been around for some time, only some retailers genuinely utilise it to its full potential. Connected Commerce represents a significant opportunity for retailers to increase conversion rates and provide customers with a more personalised shopping experience. By investing in solutions like Brauz and The Wishlist, retailers can bridge the gap between online and in-store sales and drive growth in the future.

2. Google Analytics 4 (GA4)

What You Need to Know About the Upcoming Change

My second Ecommerce predictions for 2023 is GA4.

If you’re in the world of digital marketing, you may have already heard about the upcoming change to Google Analytics. By July 2023, everyone will need to switch to GA4, and this move will cause some disruption.

One of the biggest challenges of this switch is that GA4 does not bring historical data with it. If you don’t store that data separately, you will lose it. This can be a massive problem for businesses that rely on historical data to make strategic decisions.

In addition to the issue of historical data, the switch to GA4 will also change the metrics used to track user behaviour. The way GA4 tracks users is different from the traditional method, which means that metrics such as GA versus sessions will also be different. This can confuse and make it difficult to compare data over time.

Despite these challenges, there are some positives to the switch to GA4. For one, it will allow for a greater focus on attribution models. Retailers will get a more accurate picture of how each marketing channel contributes to conversions.

Furthermore, GA4 comes with some new features that will be helpful to businesses. One such feature is the ability to do audience targeting based on user behaviour. This can be extremely useful in creating targeted campaigns that are more likely to convert.

Finally, GA4 also offers predictive analysis powered by AI. This feature can be used to forecast future performance and identify potential areas of improvement.

While switching to GA4 will cause some disruption, staying ahead of the curve and preparing for the change is essential. By understanding the new metrics, focusing on attribution models, and leveraging new features like audience targeting and predictive analysis, businesses can make the most of this transition and set themselves up for success in future years.s

Learn how to set up GA4 and use it. I will show you;

Enhanced Data Insights: GA4 offers cutting-edge machine learning capabilities, providing you with smarter and more accurate data insights.
Streamlined Reporting: GA4’s interface allows you to customize your dashboard and generate streamlined reports that are easy to understand and act upon.
Cross-platform Tracking

3. Video Commerce

The rise of video commerce

My third Ecommerce predictions for 2023 is video commerce.

Retailers should pay attention to video commerce as a rapidly growing acquisition channel. With the rise of social media platforms like Instagram and TikTok, video content has become an essential part of the marketing mix. GA4 provides a more detailed view of video performance, making tracking and optimising video campaigns easier.

One great example of the power of video commerce comes from Moet Chandon, which saw incredible results from its video ad campaign. The campaign was highly engaging, with viewers watching the video for an average of 28 seconds. It also had a high conversion rate, with nearly 20% of viewers clicking through to the brand’s website.

Given the success of video commerce, retailers need to consider implementing a long-term strategy in this area. This could include creating high-quality product videos, influencer collaborations, or hosting live video shopping events. With the right approach, video commerce can be a highly effective way to drive traffic and sales for your ecommerce business.

4. AI

A real game changer for retailers

My fourth Ecommerce predictions for 2023 is AI.

We all know the impact of ChatGPT.

With the launch of ChatGPT 4, it has now become more powerful than ever, and it’s changing the game in the content production industry. A piece of content that used to take hours to produce can now be done in minutes. This technology is still in its early stages, but it’s already proving to be a game-changer for retailers who want to save time and resources. While the AI model generates content automatically, humans still have an essential role to play. They need to review the content and add their unique touch to make it more authentic and appealing to the target audience. With this technology, content production has become more efficient, and retailers can now focus on other essential aspects of their business.

5. Search

Opportunity for me is always and still is organic search.

My final Ecommerce predictions for 2023 is search.

I see too many retailers with paid as their number 1 – 2 channel. While paid advertising can provide quick results, it can also be costly and difficult to sustain long-term.

With the rising acquisition cost, retailers must look for alternative ways to drive traffic and sales to their ecommerce sites. Organic search provides a cost-effective way to do just that. Optimising your website for search engines and creating high-quality content that addresses the needs of your target audience, you can attract more traffic and generate more sales without relying on paid advertising.

With new tools like ChatGPT, it’s possible to gain a competitive edge in organic search and stay ahead of the competition. ChatGPT can help you identify the most relevant keywords and phrases to target in your content, create optimised product descriptions and meta tags, and provide insights into how users search for products in your industry. With this information, you can create a more effective SEO strategy to drive traffic and sales to your ecommerce site.

Organic search remains a valuable and sustainable channel for driving traffic and sales to ecommerce sites. With the rising cost of acquisition, retailers must focus on SEO and look for ways to optimise their websites and content to rank higher in search results.

The ability to develop content at scale very, very quickly. And talking about the topics your customers want to discuss engagingly will fundamentally change the landscape, and it will be a race to the top.

So get your content done, loaded onto your website, and tell Google who you are and your customers are.

Sales Season Playbook for Retailers 2023

Black Friday AI tools for retailers

Using AI in Ecommerce

Developing a Digital Marketing Plan for Peak Sales Season

Writing and Updating Product Descriptions for Peak Sales Season

Optimising Your Store for SEO for Peak Sales Season

Developing Content for Social Media and Ads for Peak Sales Season

Improving Customer Service Functions through AI-Powered Chatbots for Peak Sales Season

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Ecommerce and Retailer Expert Speakers

Ecommerce Solutions Providers Galore

A Focus on Diversity and Inclusivity in Retail

The Power of Diverse Thinkers in Retail

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Sales Growth

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Key takeaways from the success of the Merivale group

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Revolutionising Customer Interactions with ChatGPT

Enhancing Customer Journeys with MidJourney

Transforming Audio and Video Content with Descript

Data-driven Decision Making with Maverick

The Future of Retail: AI-Powered Growth

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What is ChatGPT and How Does it Work?

Benefits of ChatGPT for Your Ecommerce Business

Saves Time and Effort

Consistent and High-Quality Content

Enhanced SEO

Personalised Content

Cost-Effective

How to Use ChatGPT for Your Ecommerce Brand

Tips for Optimising Your Content with ChatGPT

Incorporating Relevant Keywords

Focusing on Your Target Audience

Personalising Your Content

Ensuring Accuracy and Quality

Using ChatGPT as a Tool, Not a Replacement

ChatGPT for the Ecommerce masterclass

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Key takeaways from Business Networking for Growth session

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Key takeaways from Digital storytelling session

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Key takeaways from working with influencers

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1. Connected Commerce

Bridging the Gap Between Online and In-Store Sales

2. Google Analytics 4 (GA4)

What You Need to Know About the Upcoming Change

3. Video Commerce

The rise of video commerce

4. AI

A real game changer for retailers

5. Search

Opportunity for me is always and still is organic search.

BIO

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