This holiday season will be another record-breaking moment for online sales, however with a cost-conscious customer, increasing prices, supply shortages, and logistical challenges this holiday season will also be layered with complexities. Fighting for the consumer’s attention but most importantly dollars will be a real battle. Here are some ways to stand out, drive more traffic and increase sales.
Create Holiday Specific Landing Pages to support your campaigns
As a brand, just as you would in-stores, create specific areas on your website dedicated to holiday shopping. If done correctly, these pages can drive even more organic traffic to your sites. Having a good landing page can improve your conversion rates by up to 30%. Developing specific Christmas pages that have the relevant keywords will also help drive a higher Google ranking.
Existing customers are 80% more likely to buy than new customers, increasing the frequency of emails to your existing database over the holiday season will ensure that you get a higher response rate. When setting up email campaigns using countdown timers for order and delivery cut-off dates, low stock alerts and holiday specials encourage customers to purchase. Promoting sales early to capture attention and create engagement before the sale period begins.
Offer Click and Collect
Australia Post has already advised Australian shoppers not to leave their online purchases until the last minute because they may miss out on shipping deadlines if they don’t order them early enough. This sense of panic will drive customers to click and collect. Click and Collect has become increasingly popular among Australians who shop online. One out of three people who buy online choose to pick up their purchases at a physical location instead of having them delivered. However, half of these click-and-collect buyers end up purchasing even more products when they get to the actual retail store.
To read more, continue on the retail world magazine November issue page 22-23.
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.